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In the last few years we have all become more aware of the dangers of spending too much time in the sun but just how much is too much? And what can we do as parents to ensure that our children aren’t put at risk of developing skin cancer ?

A glowing sun tan is often thought of as a sign of good health but it is in fact a symptom (or body warning mechanism) that the skin is trying to protect itself from further damage. As babies and children have thinner skin than adults and less protective skin pigment, they are at much higher risk of damage. Just one occasion of blistering sunburn in childhood can double the chance of developing a serious skin cancer in later life and as this is now the most common form of cancer in the UK it is a very real threat to us all.
Doctors believe that these statistics could easily be reduced with increased awareness to the dangers of sun exposure and by taking appropriate preventative measures.

Just Kidswear a one stop shop for all your families’ essential sun protection clothing. They stock an exclusive range from Sun Emporium as well as a large collection of SPOSH, Lion in the Sun, Ozone and the fantastic Mitty James beach robes. All of their sun protection clothing offers maximum protection from the suns harmful rays with an SPF of 50+.
A full range of sizes are available from small baby to adult.


1. Stay in the shade during the hottest time of the day (11am – 3pm).
2. Invest in good quality SPF 50+ clothing. See the end of the article for our product recommendations.
3. Keep the neck and head covered with a wide brimmed hat.
4. Use a high SPF (at least factor 15) sun cream on all areas not protected by clothing.
5. Wear good quality sunglasses.

Although many effects of sun damage don’t appear until later in life it is essential that we take action now – before it is too late.

Product recommendations


Keep your little ones arms and legs covered with this great new exclusive long sleeved sun suit from Sun Emporium . Available in sizes from six months to fourteen years it offers excellent UV protection, is comfortable and fast drying made from UPF50+ fabric. From £24.95


For easy of use and practicality look no further than a Mitty James Beach Robe . Throw it on after a swim, go for a walk or play on the beach. Rated SPF50+, it is one of the most practical user friendly products on the market. Everyone should have (at least) one! They come in a whole range of colours and in sizes from 6ths to adult. From £28.99


A cute two-piece set from Sposh Ozone . Fast drying and practical with SPF50+, they let your little girl retain her fashionable self whilst remaining protected. In sizes from five to fourteen years, £39.99.


Lion in the Sun T shirt and Boardie shorts . Lots of styles to choose from and you can mix and match. T shirts £16.95 and boardie shorts £14.95. Available in sizes from one to fourteen years.

If you only buy one piece of sun protection wear for your children this year, make it the long sleeved suit from Sun Emporium. It could save your child’s life.

For press information contact:

Sian at as Clear as PR
Tel: 08702 854854 or email:

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