New enterprise to re-write the rulebook on Private Equity Wednesday 6 June 2007 PDF Print Unlimited International, a new global member-based business, launches today with a view to shaking up the Private Equity market. The new venture will exclusively serve the needs of the super rich and is set to change the way we think about investments. Traditionally, private equity investment has been driven by institutional investors such as public pension funds, banks & financial institutions, insurance companies, endowments, family offices and foundations. However, Unlimited International is challenging our perceptions of tradition because it offers lucrative investment opportunities for high net worth individuals through an invite-only members club. The concept works by leveraging the money-muscle of its exclusive set of members, allowing the company to create and deliver unique, bespoke investment opportunities. However, the ‘Unlimited Network’ is also a forum for members to utilise and leverage each other’s capital and resources. Indeed, members (which include entrepreneurs and corporate executives) will have the chance to share their own contacts, experience and other products and services which they may own or have access to and which can add value to the network more generally. For example, Unlimited is currently helping one of its members (a major US property developer) who is looking to build a casino/apartment complex in London. Unlimited is not only searching for available land but also assisting with the development and sale/let of apartments once the building has been completed. This investment will uniquely be offered to other members accordingly and in fact some members are already aiding the project now. Typically, investments will range from blue chip opportunities to international property developments, as well as allowing the provision of venture capital for start up businesses. After due diligence, the company will put only the strongest, most lucrative proposals forward for consideration by its members. The new venture is the brainchild of Founder and CEO Sam Elshafey, a former director at Accenture and dunnhumby. Sam Elshafey, Founder and Chief Executive of Unlimited International comments: “Private equity investment is becoming increasingly prevalent but we’re aiming to change the landscape in this market by offering a very different type of investment opportunity for a very different type of investor. Our mission is to deliver only the elusive and the exclusive for the elite, providing unique and one-off lucrative investments that will help our members to grow their wealth. More than this however, we want our members to share in each others success and will ensure that the entire membership has the opportunity to reap the rewards of any investment opportunity we supply. Furthermore, members are actively encouraged to put forward their own investment opportunities for the rest of the membership to benefit from”. Many of the types of people who will be attracted to Unlimited International will tend to mix business with pleasure and Elshafey is addressing this need by providing members with lifestyle services as well as lucrative investment opportunities. To this end, whilst other companies offer services to high net worth individuals, Unlimited International is able to go way beyond what any other single company can offer. Elshafey’s company is a ‘one-stop-shop’ that recognises the individual needs and motivations of its members, genuinely enhancing both their business and personal lives. The company will identify and acquire exclusive luxury assets, for either business or personal use. Whether members are looking for yachts, jets, helicopters, supercars, prestige properties, fine wines or jewellery, help is at hand to find them exactly what they want when it comes to enjoying their hard earned wealth. Furthermore, Unlimited is able to provide total ownership for assets as opposed to just sourcing them and the company is also able to leverage the collective buying power of its network in order to maximise the very best deals with suppliers. Unlimited International also offers its members a multi-lingual, international concierge service, saving its members valuable time and often money on a 24/7 basis. Indeed, its capabilities go way beyond those normally found in the marketplace in line with the high expectations of a discerning membership. Services run to complex event management as well as a whole host of travel, retail, health and beauty and entertainment options. - Ends - Biography of Sam Elshafey Sam Elshafey has excelled in everything he has ever turned his hand to. At 27 he was the youngest person selected to attend the Pitney Bowes Inc Business Leadership Programme in the USA. At 33 he became a director at the leading management consultancy firm Accenture PLC, before becoming a UK Board member at dunnhumby Ltd, the company behind Tesco Clubcard. Over the years, Elshafey has built his entrepreneurial flair and business savvy by establishing new multi-million pound businesses and transforming major blue-clip companies. At a personal level Elshafey is a very keen adventurist; he is a super car fanatic, an experienced diver and qualified as a private helicopter pilot in just 6 weeks. In 2008 he is planning his most extreme adventure yet, to climb Mount Everest with his brother, Ramsey. 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