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Ford picks Hypertag technology to promote new Mondeo model in the first interactive campaign of its kind to take place in Turkey

Proximity marketing technology company Hypertag ( today announces a first-of-its-kind advertising campaign in Turkey. The latest in a string of international deals, the campaign, for Ford, will run over the next month in cafes and clubs around Istanbul. To raise awareness of the new model Ford Mondeo, ten fixed Hypertags have been installed across the capital allowing consumers to download mini brochures and wallpapers straight to their mobile.

Hypertag worked with Ford in the past at the London Motor Show as well as Motor Shows in Frankfurt, Brussels and several Australian cities. Winning the Turkish campaign demonstrates the strong relationship that Hypertag maintains with the brand and its position as a global supplier of interactive advertising technology. Hypertag already boasts partnerships with 17 countries worldwide and has recently appointed a dedicated overseas partner team to manage the expanding network.

This latest campaign builds on other recent international successes such as SAB Miller in South Africa. SAB Miller chose Hypertag’s South African partner Brandscape to help develop Castle Lager’s link with cricket, allowing consumers to enter instant win competitions for free beer and branded merchandise.

Hypertags are short-range wireless tags fitted inside poster advertising. Using ubiquitous mobile phone technologies such as infra-red, and now Bluetooth, they enable advertisers to beam interactive content to people’s mobile phones. A user simply activates the infra-red or Bluetooth on their phone, holds it up to the Hypertag and receives content such as vouchers, business cards, ringtones or games.

Elaine Haines, Overseas Partnerships Director, Hypertag said, “As an established global player in the proximity marketing space it is important that we continue to break new ground and this is what we have achieved in Turkey. This is the first proximity marketing campaign to take place in the country and it is a big boost for us knowing that Ford chose to work with Hypertag again in order to undertake this project. The international reach of Hypertag campaigns demonstrates consumer acceptance of our technology on a global scale and we want to build on this in the future.”

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Hypertag ( is a proximity marketing technology provider which allows brands to deliver rich, interactive content to consumers based on their proximity to a fixed physical location. This ensures that brands can reach their target audience at a time and place that puts their offer into a direct and relevant context when a consumer is most receptive.

Using short-range mobile technologies such as Bluetooth and infra-red, Hypertags can send content including videos, games, music and vouchers direct to mobiles quickly and for free. By simply activating the appropriate technology on their phones within range of a Hypertag unit, consumers can receive content to their handset.

Hypertags have been used by global brands such as Coca Cola, Ford, Nokia, Vodafone and New Look in over 180 campaigns in more than 20 countries, making it by far the most established proximity marketing technology provider.

For more information:

Patrick Herridge, Parys Communications
0207 6229951 / 07977 151401

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