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FEELING BURNED?

End Solar Distress with Joico’s
New K-Pak Sun Therapy System

The sizzle of sun exposure affects your hair just as much as it does your skin, with severe dehydration and damage. To soothe the burn and moisturize crackling, dry strands, Joico introduces the New K-PAK Sun Therapy. This revolutionary, three-step system actually repairs and reconstructs solar damage as it revitalizes moisture-stripped locks.

The Technology

Using skin care technology developed in the Shiseido Laboratories, K-PAK Sun Therapy repairs in a completely unique way. That’s because it contains Joico’s exclusive Hydroxy Sun Complex™, which literally fills in the “holes” in the hair cuticle that the sun burns into hair. Just like holding a match to a piece of fine silk, these holes happen when delicate hair is exposed to searing sun rays. The subsequent gaps in the structure of the strand can result in a frayed, dry appearance and breakage, plus uneven, inconsistent hair color distribution.

Hydroxy Sun Complex ™ is just the beginning of the Sun Therapy System’s advanced technology. These reparative and protective formulas also feature:

• Quadramine Complex. This exclusive blend of low molecular weight and size proteins adhere quickly and effectively, ensuring maximum hair strand protection and reconstruction, inside and out.

• K-PAK Hair Protection System. Anti-oxidants and essential fatty acids in this complex form a powerful environmental barrier and restore health and shine.

• K-PAK Keratin Silicone Complex. This heat-activated blend seals the cuticle of the hair, producing intense shine and smoothness.

The new K-PAK Sun Therapy System also contains these sun-savvy ingredients:

• Aloe vera to heal sun-stressed strands
• K-PAK’s signature botanicals to moisturize and nourish
• Covabsorb EW, a unique trio of sun blockers to shield hair from additional damage.

The System

The K-PAK Sun Therapy System works before, during and after sun exposure for “full-spectrum” care and repair. Each product in the trio contains the Hydroxy Sun Complex™ which actually reconstructs the damage caused by prolonged exposure to the sun.

Step One: K-PAK Sun Therapy Nourishing Shampoo (£9.95, 200ml)

This luxurious formula gently cleanses and restores the moisture that’s often stripped away by sun exposure, chlorine and sea salts. It’s recommended for use during periods of frequent sun exposure, particularly in summer months.

Step Two: K-PAK Sun Therapy Treatment Masque (£10.95, 200ml)

A rich, creamy conditioning treatment that bathes strands with moisturizing and soothing ingredients as highly concentrated amounts of the Hydroxy Sun Complex™ penetrate deeply for maximum damage repair. In just minutes, hair is stronger, healthier, shinier and protected from future sun damage.

Step Three: K-PAK Sun Therapy Protective Sun Milk (£9.95, 200ml)

This lightweight, protective spray shields hair from the damaging and drying effects of sun exposure. The special spray-delivery system guarantees fine and even distribution—perfect for use on wet or dry hair; before or during exposure to sun, pool or sea.

K-PAK Sun Therapy’s unique solar technology actually reverses existing sun damage, and prevents future damage. It’s the revolutionary way to keep hair fit and healthy in every season and in every environment…inside and out.

The K-PAK Sun Therapy System is available at fine salons nationwide. For more information about Joico, or to locate a Joico salon near you, please call 01282 683100

For further press information on Joico, please contact Essence PR on 020 8555 8960 or email essence@essencepr.com

Notes to Editor: Joico is part of the Shiseido company portfolio.

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