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Influential Peer-Powered Global Network of Senior Marketers Announces New Partnership to Support Fast Growth In Europe

London, June 11th 2007 – The CMO (Chief Marketing Officer) Council and its management entity, GlobalFluency, Inc., has announced a new strategic partnership in Europe with Matchcode EMEA, which will operate and manage the CMO Council Europe, including new member outreach, program development and implementation, and CMO Council events including the annual CMO Council Europe Summit. The CMO Council Europe, originally established in 2005, currently boasts membership of over 1,000 senior level marketing executives from across the Continent, with the primary concentration of members in Great Britain. The strategic partnership with Matchcode will help drive the organisation’s continued growth and expansion throughout Europe and secure its position as the world’s leading executive network for senior marketing executives. The partnership took effect May 1, 2007.

The Chief Marketing Officer (CMO) Council (www.cmocouncil.org) is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers across a wide-range of global industries. The CMO Council's 3,000 members control more than $70 billion in aggregated annual marketing expenditures, with a combined annual revenue of over $600 billion. Worldwide headquarters are in Palo Alto, California, with worldwide chapters around the globe representing CMO Council Europe, CMO Council MENA (Middle East – North Africa), CMO Council South Africa, and CMO Council APAC.

“We are excited to have this dynamic new structure in place in Europe and look forward to leveraging our success to-date in launching and establishing the CMO Council as a powerful forum for senior marketers across the Continent,” commented Donovan Neale-May, executive director, CMO Council. “Over the next months, the CMO Council Europe actively gather executives looking to leverage a premier peer-to-peer network, access regional and global marketing best practices, and get better armed to address the critical issues keeping marketers up at night .”

“Europe is a vast market, but to the CMO, the region also offers unique challenges in terms of multi-cultural experiences and cross border marketing,” continued Neale-May. “The CMO Council Europe will enjoy a vibrant and compelling schedule of programs, activities and initiatives focused on providing insight into addressing a range of marketing challenges confronting European marketers including improving customer analytics, marketing performance measurement, local market/regional/global marketing campaign integration, better aligning the sales and marketing functions, and maximizing return on investment.”

CMO Council Drive Expansion in Europe

Under the new structure Stuttgart, Germany based Matchcode EMEA will manage the operations of the CMO Council Europe, with Matchcode Managing Director, Michael Bueckle, serving as CMO Council Senior Director Europe. Bueckle, a former CMO, and has 20 years experience including having served as Chief Marketing and Channels Officer at Hewlett-Packard where he was instrumental in building the HP Software business on a European and world-wide level. Bueckle joined Matchcode in 2006, quickly assuming leadership of the worldwide marketing service provider.

“We are very excited about partnering with GlobalFluency and the CMO Council in Europe,” said Bueckle. “This is a unique opportunity to build on the achievements so far, take the Council in Europe through a 2nd phase in its growth and work closely with CMO Council Europe Advisory Board, to further expand the schedule of compelling events, implementation of provocative thought leadership initiatives, and introduction of products and services of critical importance to European marketers.”
Among the initial initiatives and activities CMO Council Europe plans to undertake in 2007 will include:

About the CMO Council

The CMO Council is a private, non-profit organisation dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers. The Council is based in the United States, but regional chapters convene worldwide under the auspices of GlobalFluency, The Independent Network of Influence, which has more than 100 offices in 40 countries (www.globalfluency.com). The CMO Council is an exclusive and influential peer-networking group of authority leaders in marketing under the direction of a rotating board of advisors and an annually elected chairperson. The CMO Council's 3,000 members control more than $70 billion in aggregated annual marketing expenditures. Companies represented on the CMO Council have combined annual revenue of over $600 billion.

About Matchcode

Matchcode is a leading worldwide marketing services provider to businesses and institutions. Matchcode’s objective is to optimise the marketing budgets of their clients in order to achieve the best possible impact on its clients’ business. The company’s offerings include end-to-end total marketing solutions from planning across execution to analysing results. Matchcode runs European offices in Germany, the UK and the Netherlands.

About GlobalFluency

GlobalFluency is a worldwide communications services firm specializing in integrated, multi-dimensional campaigns that shape market perceptions, grow customer relationships, and build valued brands. With offices throughout the Americas, EMEA, and Asia, GlobalFluency combines international reach, strategic market insight and a commitment to creativity and service excellence in every client engagement. GlobalFluency founded and operates the CMO Council, an exclusive and influential thought leadership and affinity networking group of more than 2,500 senior marketing and brand decision makers from leading companies worldwide

Media Contacts:-

Europe:

Michael Bueckle, Senior Director, CMO Council Europe
Stuttgart Office
Tell: +49 160 968 95606
Email: mbueckle@cmocouncil.org

UK:

Neil Cox, Director CMO Council UK
London Office
Tel: +44 (0) 7841 346218
Email ncox@cmocouncil.org

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