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Contact SMANutrition@redconsultancy.com for further info

UK Parents need Newborn Know How

Research released today reveals that eight out of ten (85%) new parents in the UK did not know what to do when they returned home with their first newborn baby, with a third (36%) feeling completely overwhelmed and under prepared. So, to help first time parents, SMA Nutrition*, who conducted the research, has teamed up celebrity mum Kirstie Allsopp with a registered midwife to make the SMA Nutrition Newborn Know How DVD - a complete guide to the first few days of parenthood.

Of the new parents questioned in the UK:

• Two thirds (65%)1 did not feel confident fitting the car seat for the journey home from hospital
• Two thirds (66%)1 did not feel confident bathing their newborn
• Two thirds (65%)1 did not feel confident settling their newborn and putting them to bed
• Over half (53%)1 did not feel confident breast or bottle feeding their newborn
• One in four (40%) did not feel confident changing their newborn’s nappy
• One third (34%)1 did not feel confident handling and holding their newborn

Kirstie Allsopp says: “I’m very aware that there are many mums who have not had a lot of experience with newborn babies, so when SMA Nutrition asked me to front their Newborn Know How DVD – I was happy to be involved with such a hands-on and helpful guide. The responsibility of taking on a tiny baby can be extremely daunting. New mums often ask How do I do this? When do I do that? Is this normal? ”

Packed with practical information, the SMA Newborn Know How DVD is designed to reassure new and expectant parents. Celebrity mum Kirstie Allsopp is joined by real-life new mums and expectant mums, for a hands-on introduction to the most important things you will need to know in those early days - from nappy changing and breast feeding, to bathing and sleeping - all with the help of the stars of the show, four newborn babies!

Registered midwife Bev Rolls says: “Having been a midwife for the last 13 years, I’ve been asked every question there is about babies! Most first time parents have never looked after a baby before, so it’s understandable that they want to ask questions about everything - even the simplest things are only easy if you know how! The SMA Nutrition Newborn Know How DVD covers all they need to know, from the basic to the complicated (which has to be fitting that car seat)! So new parents can feel confident and really enjoy their first few days of parenthood to the full.”

The SMA Newborn Know How DVD is available as a welcome gift for all parents joining the SMA Baby Club. Registration to the SMA Baby Club is free via the SMA website or Careline and the DVD is just one of the many benefits available to all members.

To join the SMA Baby Club and get your free Newborn Know How DVD, or for booklets or fact sheets on any aspect of infant nutrition and parenting issues, parents should call the SMA Careline*. The SMA Careline advisors are all mums themselves, and they are supported by an expert team of healthcare professionals, so you can be confident the information you receive is up-to-date and accurate. The SMA Careline is open from 8am to 6pm every weekday. Call UK 0845 776 2900 or visit the website at www.smanutrition.co.uk

SMA Nutrition is at the forefront of infant formula research and innovation. Today, almost one in two mums in the UK and the Republic of Ireland use SMA* products and it continues to be the leader in infant nutrition development for bottle fed babies.

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For further information and to arrange an interview with Bev Rolls, registered midwife, contact the Red Consultancy:

Email: SMANutrition@redconsultancy.com
Telephone: 0845 880 0789

Notes to editors:

SMA Nutrition is at the forefront of infant formula research and innovation. Today almost one in two mums in the UK and the Republic of Ireland use SMA Nutrition products and it continues to be the leader in infant nutrition development for bottle fed babies.

Bev Rolls is a qualified and practising midwife in Berkshire, in addition to this, she is also a Careline advisor for SMA Nutrition.

1. The nationwide research for SMA Nutrition was carried out online by Tickbox.net between 14.03.07 and 22.03.07 amongst a nationally representative sample of 343 parents of children up to five years of age.

*Trade Mark

IMPORTANT NOTICE:

Breast feeding is best for babies. Infant milks are intended to replace breast milk when mothers do not breast feed. Good maternal nutrition is important for the preparation and maintenance of breast feeding. Introducing partial bottle feeding may have a negative effect on breast feeding and reversing a decision not to breast feed is difficult. You should always seek the advice of a doctor, midwife, health visitor, public health nurse, dietician or pharmacist on the need for and proper method of use of infant milks and on all matters of infant feeding. Infant milk should always be prepared and used as directed. Unnecessary or improper use of infant milk may present a health hazard. Social and financial implications should be considered when selecting a method of infant feeding.

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