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London, 14th June 2007 – A new report from consultancy BroadGroup, offers a practical guide to the greening of data centres. The need to reduce energy costs and the threat of future legislation have produced pressure to make data centres “greener” and ecologically friendly, reduce carbon emissions and develop sustainable IT policies. Much of the initiative in creating green standards has emanated from US organisations and businesses, and are only now being developed into public policy in Europe.

This timely report, The Evolution of Green Data Centres – A Practical Guide - is the first ever to analyse the drivers and issues confronting data centres in their quest to go green, and describes the practicalities of implementing green strategies. Public pressure, legislation on statute books (and the unknown requirements yet to be defined and imposed) have collectively shifted the green argument to the forefront, and MNCs, a key user of data centres, are already making the enforcement of environmental objectives a key part of business competitive strategy.

In a comprehensive review of the drivers behind the “Green Data Centre”, the report assesses the current trends in facilities design, and the advances in Data Centre related hardware and services. It points to the challenge confronting data centres which on average are using around 50 times more energy than an office block. Inefficiencies, server proliferation and rising data centre density are pushing data centres to the point at which power and cooling costs will overtake hardware expenditures.

The core of the report looks at the practical implementation of green data centres and takes readers through the processes they must address in formulating green strategies across a wide range of criteria. An outline list of recommendations for data centres to follow is included.

“This is the first practical guide to walk through how data centre managers can approach the green challenge,” commented Philip Low, managing director of BroadGroup. “The report also provides a framework for greening data centres, and proposes recommendations for some of the key steps in the greening process.”

Overall the report neatly brings together a global purview of the evolution of green data centres, the initiatives underway, identifies the many issues involved in the current debate. and offers a methodical review and recommendations, of steps for data centre managers to take in their quest to be “green”.

For more information contact:

Rebecca Jones, VP Communications
Tel: 020 8964 0260
or email:

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