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Today’s culture of reliance on computers and video games for work, school and leisure is resulting in chronic eye fatigue among many. Hours sat at a computer screen or focusing on TV and handheld game monitors are taking their toll on eye health. As a result younger people are suffering tired and twitchy eyes, foggy vision and discomfort normally associated with older age.

But help is in sight in the form of astaxanthin – a potent carotenoid and antioxidant. Known for its ability to slow Age Related Macular Degeneration (see note 1 below) astaxanthin’s ability to cross the blood/brain and blood/retinal barriers allow it to exert its protective properties in the eyes. Research shows that astaxanthin possesses the ability to protect the eye from light-induced damage, photoreceptor cell damage, ganglion cell damage, neuronal damage and inflammatory damage.

What is Astaxanthin?

Astaxanthin is a powerful antioxidant that originates from algae cultivated in fresh water ponds. Based on the ORAC scale for antioxidants, it has been shown to be up to 500 times more powerful than vitamin E, 10 times more potent than beta-carotene and five times more potent than lutein.

Astaxanthin is particularly good for eye health because it is rare in being able to cross the blood/brain and brain/retinal barriers - thus reaching the eye. Here it can protect the retina against photo oxidation and tests show that astaxanthin protects the whole eye as well from light induced damage.

There are high levels of oxygen in the eye and the macula - the small area at the centre of the retina that allows you to see what is straight in front of you and enables you to see colour and fine details so you can read and write. This makes the eye particularly susceptible to photo oxidation, whereby light falling on the eye creates singlet oxygen (free radicals) in the area. These free radicals destroy the body’s tissues: when this occurs in the eye, the macular becomes damaged. They present themselves as unbonded (ie ‘free’) atoms. Antioxidants track down free radicals in the body and are able to bond with them to ‘neutralise’ them and render them harmless. In so doing antioxidants help maintain cell and tissue integrity.

What is Bio-Xanthin?

Bio-Xanthin is a natural Astaxanthin supplement presented in a one-a-day gel cap. It is cultivated in Hawaii in shallow ponds 20cm deep and 90 metres long and 35 metres wide. Paddlewheels keep the water moving and the Astaxanthin is collected as the haematococcus pluvialis microalgae turns from green to red. The strong sunlight and clear water of Hawaii result in a pure and potent product that is IS0 9001 certified, non-GM and environmentally friendly.

Where can I buy it?

Bio-Xanthin comes in pots of 40 gel caps and costs £12.99 from good health food shops or online at www.bioxanthin.co.uk

Note 1

If the delicate cells of the macular are damaged and stop working, this is known as macular degeneration. It this occurs later in life it is called Age Related Macular Degeneration or AMD. Astaxanthin is considered able to slow, if not stop, AMD. Studies show its superior antioxidant behaviour, capacity to neutralise singlet oxygen free radicals and ability to cross the blood brain barrier, combine to make it a viable way to arrest AMD.

For more information, supporting research, samples or images contact:

Katherine Selby, PR Workshop, 0208 657 4422 Katherine@prworkshop.co.uk

This press release was distributed by ResponseSource Press Release Wire on behalf of PR Workshop in the following categories: Children & Teenagers, Men's Interest, Health, Women's Interest & Beauty, for more information visit http://pressreleasewire.responsesource.com/about.