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Netezza data warehouse appliance powers dramatic performance improvements and enables RFID tracking to take root

Bracknell, Berkshire — 18 June, 2007 — Netezza, a leading provider of data warehouse appliances, today announced that FloraHolland has selected the Netezza Performance Server® (NPS®) system to power its Business Intelligence (BI) efforts - as well as an innovative project to track valuable flower trolleys using RFID (radio frequency identification). The world’s largest trader of plants, flowers and horticultural products is replacing its SQL Server system to address the tuning and performance issues it faced under a rapidly growing volume of logistical and transactional data and number of users.

Hans Uithol, CIO at FloraHolland explains, “Our technology challenge was already significant. We faced an escalating number of concurrent users wanting to perform more ad hoc and complex BI queries. We also wanted to introduce RFID technology that had the potential to grind our existing infrastructure to a halt. This was further exacerbated a few months ago with the proposed merger with the flower auction company Aalsmeer, which will potentially double the size of our operation. With Netezza, we analyse data related to transport and logistics as well as our commercial transactions much better and faster – it’s fundamental to our business success. Staying well-informed helps us to better manage our relationships with growers and buyers as well as to define product strategy and pricing. BI is also core to our ability to monitor service level compliance and employee efficiency – as well as to measure and control error margins.”

Supplied by the Company’s BI services partner and systems integrator, Inergy, FloraHolland’s two new NPS systems have already completed proof of concept testing against five years of historical data – over 500 million records. The Netezza appliances returned the Company’s queries on average around 30 times faster than its existing system and 200 times faster on some queries.

Dave Kloc, vice president, European Operations for Netezza added, “Our appliances continue to prove popular in innovative organisations where data centres are struggling to keep pace with terabytes of constantly growing and changing data, as well as with demanding business users that need to be able to analyse it in real-time. If you then factor in the immense volume of data that tracking valuable trolleys using RFID tags has the potential to generate, the need for a paradigm shift away from traditional data warehousing systems becomes obvious.”

FloraHolland estimates a 120,000 Euro savings each year from the recovery of lost flower trolleys using RFID technology to track and trace them. Worth around 600 Euros each, they are otherwise easily misplaced as they move around the world.

The Netezza Performance Server system is a market-leading data warehouse appliance that stores, filters and processes the data within a single unit. This allows the NPS system to speed through processes that would occupy most data warehouse systems for hours, or even days, thereby enabling dramatic increases in productivity for FloraHolland.

About FloraHolland

At FloraHolland, ornamental plant and flower products are traded via auction clock sales and mediation (contract sales). FloraHolland has annual sales of at least two billion Euros. Market leader FloraHolland has five locations around the country. These are situated near regions where ornamental plant and flower are produced, in Naaldwijk, Rijnsburg, Bleiswijk, Venlo and Eelde.

In total, FloraHolland has nearly 3,000 employees.

About Inergy

Inergy is a successful ICT service provider, specialized in the development and implementation of innovative Business Intelligence solutions. Inergy’s approach has resulted in many successful business intelligence implementations. This approach is focused on minimizing “Total Cost of Ownership” (TCO) combined with maximizing “Return on Investment” (ROI). Inergy’s client base consists of large organizations in various business segments like finance, logistics, petrochemicals and retail. Inergy provides its solutions based on projects exclusively. These projects can, amongst others, be based on fixed price and fixed date agreements. Inergy is founded in 1999 and based in Woerden, the Netherlands.

For more information about Inergy, please visit

About Netezza

Netezza is a leading provider of data warehouse appliances. The Netezza Performance Server data warehouse appliance integrates database, server and storage platforms in a purpose-built system to perform detailed queries and analyses on large volumes of stored data. Recognizing the limitations of traditional data warehouse solutions, Netezza designed its NPS family of data warehouse appliances specifically for analysis of terabytes of data 10-100 times faster than traditional solutions, with a lower total cost of ownership and greater ease of use. Based in Framingham, Mass., Netezza has offices in Washington, DC, the United Kingdom and Asia Pacific.

Natalie Sutton
Proud Public Relations
Tel: +44(0)1276 679570 / +44(0)7768 026197

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