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We are looking for coverage for the week long Dog Train and Behave initiative, and also for the finale day to be held in Surrey on the 4th August. This is a ground breaking event that celebrates dogs and dog ownership at all levels. In light of recent dog bite incidents, it will also educate families, and especially children, in how to interact safely with dogs. Below is the latest press release with all the necessary information.

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Dog Train & Behave Week
Launches In-Store Marketing Campaign

Delighted by the positive reaction to its inaugural Dog Train & Behave Week (28th July – 4th August 2007), The Company of Animals is set to launch a nationwide promotion and in-store marketing campaign to promote the initiative through pet stores and veterinary surgeries and animal related businesses and vet suppliers throughout the UK.

Dog Train & Behave Week aims to promote responsible ownership and demonstrate through education how to counter many misinformed and negative impressions of our canine companions, with the goal of reducing dog attacks and ‘incidents’.

Leading pet/vet retailers and their suppliers, are also lending their support to the campaign including Pets At Home, Rosewood Pet Products, L. Batley Pet Products, Vital Dog Supplies, National Veterinary Services, Pedigree Wholesale, Jollyes Pet Superstores, Centaur Services and Batleys Cash & Carry, they will also be helping to distribute a range of promotional material to create the widest possible awareness and enthusiasm. To encourage maximum in-store exposure, The Company of Animals is offering a prize for the best Dog Train & Behave window display.

Championing this ground-breaking initiative are a number of leading behaviour and training figures including, Dr Roger Mugford, Victoria Stilwell, Colin Tennant, Gwen Bailey, Fiona Whelan and Carolyn Menteith.

At the hub of the campaign is Dog Train & Behave’s dedicated website It is a comprehensive resource for all dog owners and The Company of Animals urges all vets, retailers, behaviourists, dog trainers and affiliated organisations to register their details on the site, for free!

Information about the events being staged during Dog Train & Behave Week will be posted on the site. These will include free training sessions hosted by A.P.D.T. in over 50 Pets at Home stores nationwide and which are free for all dog owners to attend.

In addition, information on the finale competition that will be staged at The Company of Animals Ruxbury Farm HQ in Surrey on August 4th, can be found at With entries flooding in, it’s important to pre-register on-line and enter your canine competitor, as numbers will be limited.

Details about the different competitions are easy to download. Step-by-step training guides are available and the site is packed with information about how to get the best out of a dog, including top training tips from the experts themselves.

August the 4th will be the biggest fun day in this year’s canine calendar and all profits from the final competition day will go to the supporting charities.

Apart from the competitions where owners and dogs can put their training skills to the test, there will be many fun activities for everyone and their dogs to enjoy at Ruxbury Farm, including a companion dog show, agility, a scurry run, lectures and much more!

The main ring will host a variety of canine displays, including a ‘Heel Work to Music’ and Canine Freestyle demonstration by Paws’n Music; Hearing Dogs will illustrate their remarkable assistance skills and Aussie Dog Guru Nina Bondarenko will present a fun K9Quiz – a ‘mastermind’ experience for dogs and owners to put on their thinking caps, and much much more!

Only a limited number of tickets are available, so advanced booking is strongly recommended, please visit for details.

Dog Train & Behave Week will be launched by Dr Roger Mugford at Pets at Home’s flagship store in Romford, Essex on July 28th 2007, where he will be available to offer behavioural advice to any and all visitors.

Dr Roger Mugford commented:

"Dog Train & Behave Week is a ground-breaking initiative which is all about the benefits and the needs of dogs. About how our canine friends integrate into our complex social worlds if we humans understand their language. It aims to counter negative impressions that 'media hysteria' has created towards our dogs and will raise awareness about responsible ownership at all levels. We want the week to be both educational and fun, but above all to leave a lasting impression that dogs are after all, 'man's best friend. "

This press release was distributed by ResponseSource Press Release Wire on behalf of Paws PR Limited in the following categories: Children & Teenagers, Leisure & Hobbies, Home & Garden, Women's Interest & Beauty, Farming & Animals, for more information visit