WORLD’S FIRST EVER ‘SCRATCH CAR’D’ Monday 18 June 2007 PDF Print Splashing out on a scratchcard to see if you are lucky enough to land some loot is a common pastime for millions of Brits up and down the country – £930 million is spent annually on lottery scratchcards*. But, recent visitors to London’s Covent Garden had a unique chance to scratch the surface of something altogether different – the world’s first “Scratch Car’d”. Thousands of people lined up, grabbed a penny and rubbed away on the unique SUV. The car took two months to prepare and was completely covered in silver latex – the material found on lottery scratch cards, which took 14 hours to scratch off. Underneath were thousands of individual panels, with one revealing a symbol to win the vehicle. The ‘Scratch Car’d’ was unveiled on a bed of 16,995 pennies to mark the launch of the new Chevrolet Captiva, the company's first SUV for the UK market. Chevrolet's Les Turton comments: “It’s exciting and unique to unveil the world’s first ‘Scratch Car-d’ in the UK, giving the British public the chance to take part in the biggest scratch off in history. You've been able to scratch to win a car before, but using a vehicle as an actual scratch card is certainly a first – and it could take 14 hours of scratching. The Captiva is set to be one of the best value for money SUV's on the market, but the fact that a lucky participant is only one scratch away from winning the car represents even better value.” The Chevrolet Captiva is available to order now from £16,995 on the road. For more information visit www.chevrolet.co.uk - Ends - For further information or images of the Chevrolet Captiva ‘Scratch Car'd’ please contact the Chevrolet Press Office at Mischief PR on 020 7553 4111 / 07736 473 462 or email email@example.com. NOTES TO EDITORS *Taken from Camelot’s Results for Financial Year Ended 31 March 2007 This press release was distributed by ResponseSource Press Release Wire on behalf of Mischief PR in the following categories: Men's Interest, Leisure & Hobbies, Home & Garden, Women's Interest & Beauty, Sport, Motoring, Travel, Media & Marketing, Retail & Fashion, Transport & Logistics, for more information visit http://pressreleasewire.responsesource.com/about.