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Leading digital entertainment producer, aggregator and distributor Simply Media announces a new multi-platform, entertainment and lifestyle channel for women - Simply.tv.

Simply.tv rivals the reach of some of the country’s leading women’s media properties at launch using digital TV to connect with women through Sky, via the Simply.tv online TV portal and via captive audience networks in hair salons and shopping environments. Total reach is expected to exceed 2 million across these multiple platforms which compares favourably with the monthly reach of established women’s digital channel Living TV ( 5 million ) and iVillage.co.uk, the leading women’s online portal ( 736,000).

“This is a revolutionary way of reaching an audience which is content first, breaking the silos of traditional media consumption habits. We all know the facts about people being harder to target – so we’ve rethought the model and uncoupled the content from the platforms so that it can be consumed in a different way.” Said Henry Scott, Simply Media CEO.

Simply.tv content is made for the non-terrestrial broadcast TV environment. Short, ‘snack-sized’ chunks of 2-5 minutes in length cover showbiz news, music and film reviews, beauty tips, food and drink, author interviews and health. The content is drawn from Simply Media’s own channels; BeautyZone TV, HealthZone TV, FoodZone TV, BookZone TV, Avenue 11, Simply Entertainment. There are three additional online category strands; Gardening TV, the Baby Channel and Astrozone.

Familiar Faces
Simply Media works with many television presenters and personalities who are currently better known for their terrestrial TV roles. Fern Britten and Gaby Logan have both appeared on the Baby Channel, Charlie Dimmock hosts Gardening TV, Shelly von Strunckel delivers horoscopes and Foodzone’s wine presenter is Olly Smith from Saturday kitchen and Richard and Judy’s Wine Club. Make-up artist Sarah Jagger hosts BeautyZone TV which already has its own spin-off book and CD.

Who’s watching?
Analysis of the beta audience for Simply.tv suggests that core viewers will be women in work aged 25-34 who spend an average of 15+ hours a week online where 68% of them also shop regularly. The estimated split of viewers for July 2007 is 1m TV, 750,000 out of home and 250,000 online.

Each day there will be three hours of original content made up of 30 minute shows from each of the 6 main channels. The Simply.tv channel on Sky will broadcast from 6pm to 6am acting as a preview channel for the content which is available throughout the day and night on other platforms.

The Advertiser Proposition
Broadband take-up means that the internet is increasingly the way that people choose to watch TV, whether on a computer, on their TV via a set-top box or when they are in a leisure or retail environment.

Sharon Scott, Group Marketing Director for Champneys commented, “Simply.tv is a bold and timely response to the media habits of today’s working women who are more likely to spend their quality leisure time on-line or in a salon than glued to ITV. We are looking closely at how our brand can get involved with the service.”

The UK has the most active online population in Europe – 21.8m people get online every day, and 14.2m of these use broadband. Women aged 18-34 account for 27% more of total time spent online in the UK than men of the same age. 34% of the UK online population have watched or downloaded TV shows online and 43% of digital video users say they watch less broadcast TV as a result of online and mobile video.

Simply.tv has created many ways for brands to connect with viewers from straight forward spot advertising through to content line-up sponsorship within the programming itself (such as hair care on Beautyzone TV for example). CEO Henry Scott again, “It’s much easier to weave ads and content sponsorships into a schedule like ours. There’s a different expectation of how you are going to be served TV content when it’s online – the message has to sit comfortably with the medium which is something we have enormous experience of delivering for our clients.”


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Notes to editors:
Simply Media (www.simplymedia.tv) is one of the UK’s leading digital entertainment providers. The company produces, aggregates and distributes video content across multiple platforms. The company operates more than 25 digital TV channels and is bringing the best online video entertainment to a wider audience via its web portal and IPTV platform. The company currently distributes thousands of hours of programming over satellite, cable and broadband internet.

Clients include Emap, iVillage (NBC Universal), Yahoo, Pokerzone, Warner Time Life and DD Home Entertainment. The company also produces and owns a number of media properties including The Baby Channel, a joint venture with RDF Media, and Avenue 11, a daily entertainment news service.

For further information please contact the Simply Media Press Office:

Narda Shirley
Gong Communications
+44 (0)7770 888318
narda@gongcommunications.com


This press release was distributed by ResponseSource Press Release Wire on behalf of Gong Communications in the following categories: Consumer Technology, Media & Marketing, for more information visit http://pressreleasewire.responsesource.com/about.