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Glastonbury Festival features high on the list of places to be seen for many superstars and international playboys these days.

It’s perhaps unsurprising then that the first official engagement of the now world famous star of should be at the country’s number one musical event.

Having been dubbed the most boring broadcast ever, a webcam pointed at a West Country Farmhouse Cheddar cheese as it matures over the course of a year in a Somerset barn has become a worldwide viewing phenomenon, attracting an audience of over 1.3 million visitors.

The last few months have seen the popularity of this tasty but inanimate celebrity rise beyond all reasonable expectations. First there was the UK media frenzy; full page articles in The Daily Mail and The Guardian along with dozens of mentions in other broadsheets and tabloids. The Cheddar was also subject of topical debate on BBC radio stations, Two, Four and Five Live. It was even spotted on BBC News 24, Sky News as well as many regional stations.

Internationally this cheesy star has received recognition in the USA thanks to exposure on CNN and ABC news, as well as in New Zealand, Australia, India and Iceland.

Not surprising then that is launching a range of unique merchandise to satisfy the request of its cheesy fans. The range will include mugs, aprons and
t-shirts that will go on sale some time after Glastonbury. However, for the lucky people who managed to get their hands on Glasto tickets a limited number of special edition ‘cheddarvision on tor’ t-shirts will be available at the festival.

And the star itself will be putting in an appearance at the festival, mainly ‘chilling’ out with members of its entourage. Of course full details of the Cheddar’s movements cannot be released for fear of mobbing but an unnamed source has indicated that when the cheese has fulfilled its official duties it’ll probably be schmoosing with the A-listers back stage.

Regular visitors to are said to be concerned that there won’t be anything to see during the stars mini-break, while rumours that a ‘Double’ Gloucester may be used as a stand in are currently unfounded.

For those who have missed the action so far ‘cheddarvision the time-lapse movie’, viewable on YouTube, displays the last few months action in a matter of seconds.

For further information about the availability of merchandise please keep an eye on or look out for at Glastonbury Festival.


For further information, interviews or to meet the cheese contact:
Sam Purnell or Kat Forse at Bray Leino PR
T: 0117 973 1173
Out of Hours (including Saturday & Sunday) contact:
Dom Lane: 01373 462 833 M 07803 900025.

This press release was distributed by ResponseSource Press Release Wire on behalf of Bray Leino in the following categories: Men's Interest, Women's Interest & Beauty, Food & Drink, Farming & Animals, for more information visit