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Doyen of European IT sector charged with levering speed-trap’s burgeoning success


Newbury, Berkshire, UK, June 21 2007 – speed-trap Limited, the e-business intelligence company, has announced the appointment of Geoff Shingles CBE, as its new Chairman and CEO.

Prior to joining speed-trap’s board of directors three years ago, Shingles had more than 40 years of multinational experience, all gained within high technology, rapid growth entrepreneurial environments. The early part of his career was with Digital Equipment Co. Limited. He held board level positions from 1968 and was Corporate Vice President for European operations, subsequently managing Digital’s business in 13 European countries. From 1983 until 1993 he was Chief Executive and Chairman of Digital Equipment Co. Limited, an organisation with a turnover in excess of £1billion.

In 1987, after more than a quarter of a century in the IT industry, Geoff Shingles was awarded the CBE for Services to Information Technology. He is recognised as one of its founders.

Commenting upon his new role as Chairman and CEO Shingles said: “Having been a member of speed-trap’s board for approximately three years, I’m fully aware and therefore very excited by the opportunity of guiding the Company forward, ensuring it realises its potential as a leading player in the e-business sector globally”. Elaborating Shingles continued: “The ongoing world-wide online market upturn, allied with the rapidly accelerating acceptance of speed-trap’s unique technology and business proposition places us in the vanguard of those that are now delivering the capability to drive major structural change in business and enabling significant growth opportunities. That said however, and as much as I am looking forward to my new role within speed-trap, it is sadly overshadowed by the sudden and unexpected death of Bill Brindle my friend and predecessor as Chairman and CEO. Bill was one of speed-trap’s founders and an inspiration to everyone. It is my intention to do all I can to ensure Bill’s great vision for speed-trap is realised.”

About speed-trap
speed-trap is the e-business intelligence company. We offer technology and solutions that provide accurate, real-time and complete data on the interactions between customers and web sites. speed-trap not only provides statistical and business information on activity in the site, but uses the in-depth data provided by its Dynamic Collection™ Technology to give a unique view of visitor experience and customer journeys providing valuable insights into how well on-line assets are meeting objectives. This uniquely powerful capability empowers users enabling them to recognise and target emerging and changing business opportunities and to make decisions based upon accurate and meaningful behavioural information.
speed-trap’s solutions are being used by businesses to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign management, customer segmentation, customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time content management systems.
speed-trap was founded in January 2000 and is based in the UK with headquarters in Newbury, Berkshire. See www.speed-trap.com for further information.

About Dynamic Collection™
speed-trap’s unique and patented data gathering technology delivers two benefits to speed-trap’s clients. Firstly, it can be fully deployed in less time than any other solution – avoiding costly tagging processes, or complex web server and content management system integration. Secondly, it provides insight and data, which is being used by on-line organisations to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign management, customer segmentation, customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time, anonymous personalisation and content management systems.

Editors Note: Photo of Geoff Shingles available on request from: jim@adlibinternational.com

Media Contact:
Jim Crowther
Ad-Lib International Limited
Website: www.adlibinternational.com
Tel: +44 (0) 118 971 4945
Email: jim@adlibinternational.com


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