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21 June 2007 - Royal Jordanian CEO and President, Samer El-Majali, today paid tribute to IT’s powers of transformation at the annual SITA IT summit when he briefed industry leaders on the role SITA has played in enabling Royal Jordanian to become the first Middle Eastern airline to join a global airline alliance.

Majali, CEO and President of Royal Jordanian, said, “There were some key elements in deciding why we chose SITA – not least its Passenger Service Systems. Such products help to improve the passenger experience with Royal Jordanian. It was also critical that SITA could enable us to be oneworld compliant, a goal we were pleased to achieve earlier this year.

“The experience of Royal Jordanian is further confirmation that airlines are looking for straightforward solutions to simplifying their distribution and prefer a holistic approach to the challenges of optimizing yield while offering state-of-the-art shopping tools to the consumer. SITA now offers a wide-ranging portfolio to address all these complex issues from on-line distribution to revenue management.”

SITA’s $3.2 million three-year contract provides Royal Jordanian with a complete solution to enable interoperability with all the other oneworld alliance partners through a number of products and solutions including the SITA Departure Control System (DCS), e-ticketing, (enabling it to become compliant with IATA's 2007 100% e-ticketing goal), expanded distribution through the Royal Jordanian web-site, and sophisticated pricing and revenue management tools.

The airline is already benefiting from the reduced costs of online distribution while also improving customer service through its own web site. SITA’s Airfare Shop application provides the airline’s customers with significantly enhanced shopping capability.

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For further information contact:

Joanna Masson / Jo Marlow
SITA Press Office
Octopus Communications
Tel: +44 (0) 8453 700 655

Notes to Editors:

About SITA
SITA is the world's leading service provider of integrated IT business solutions and communication services for the air transport industry. SITA manages complex communication solutions for its air transport, government and GDS customers over the world's most extensive communication network, complemented by consultancy in the design, deployment and integration of communication services. Its broad range of airline and airport IT applications and services includes airport operations and integrated baggage services, common use and desktop services, flight operations and air-to-ground communications and end-to-end airline distribution and fares services.

SITA has two main subsidiaries: OnAir, which is leading the race to bring in-flight mobile telephony to the market, and CHAMP Cargosystems, the world's only IT company solely dedicated to air cargo. SITA also operates two joint ventures providing services to the air transport community: Aviareto for aircraft asset management and CertiPath for secure electronic identity management. In addition, SITA sponsors .aero, the Internet top level domain reserved exclusively for aviation.

SITA covers 220 countries and territories and the head office is in Geneva, Switzerland. SITA had aggregated revenues of US$ 1.554 billion in 2005 (€ 1.295 billion).

Further information can be found at

About Royal Jordanian
Royal Jordanian's role as Jordan's only national carrier has now long been established. Today, under the invaluable guidance and directives of His Majesty King Abdullah II, the airline carries out its mission, while continuously modernizing and upgrading its services, renewing its fleet and expanding its route network and operations.

Royal Jordanian's headquarters are located in the heart of the capital, Amman, and its flights are operated from Queen Alia International Airport (QAIA). Its modern fleet covers a network of 52 destinations on four continents. Royal Wings, a Royal Jordanian subsidiary company, is now dedicated to charter business, operating from Amman Civil Airport in Marka.

Royal Jordanian is made up of five main sectors: Commercial; Resources; Technical; Customer Services; and Network Planning. They are directed by the President and CEO, together with a board of qualified and capable decision-making members who supervise planning of the strategic policies of the airline to enable it to be on par with other established international airlines.

Royal Jordanian currently has marketing alliances, through code-sharing, with several international airlines including, Austrian Airlines, Iberia, Air Canada, Aeroflot, Thai International, Malaysia Airlines, Syrian Airlines, Gulf Air, Cyprus Airways and US Airways.

In October 2005, the airline was honored when the prestigious oneworld Airline Alliance invited Royal Jordanian to join its elite membership, of which the most important are, American Airlines, British Airways, Iberia, Cathay Pacific and others. Royal Jordanian is the first Arab and regional air carrier selected to join any of the three global airline alliances (oneworld, SkyTeam and Star Alliance), and the first airline to join oneworld in the past five years.

This press release was distributed by ResponseSource Press Release Wire on behalf of Octopus Communications in the following categories: Travel, Computing & Telecoms, Transport & Logistics, for more information visit