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SIGHT-for-sore-eyes specs website www.best4glasses.co.uk is proud to introduce the funky ICY range of shades to its portfolio of less than £20 a pair designer glasses.

The online shop, which refuses to fleece customers with overpriced specs, scoured the market to find this summer’s must-have accessory, which went down a storm in Milan earlier this year.

A combination of retro elegance and celebrity glamour, with tiger stripe to tortoiseshell frames, ICY shades come with free lenses, concealed flexi-hinges and are an absolute snip at £19.95!*

• ICY 28 – available in blue
Modern little number with deep side arms

• ICY 29 – available in tortoise and green
Classic design brought up to date by a beautiful frame

• ICY 33 - available in brown and black
Blends startling, deeply-formed sides with a hint of pink as a motif

• ICY 34 - available in purple and red
Traditional front with ultra-deep modern sides for the best of both worlds

• ICY 35 - available in orange and red
Funky front contrasting with jet black side arms - an acquired taste for the ‘individual’

• ICY 48 - available in burnt sienna and red
Elegant front contrasting with half-depth jet-black plastic sides – funky with class!

• ICY 49 – available in blue and red
A hint of deep colour runs through the body of the material to lift it out of the ordinary

• ICY 50 - available in red and tiger stripe
Has a truly international appeal and was a star of the show at the 2007 Milan Optical Fair

Best4Glasses, run by former British Amateur Champion golfer Trevor Homer, said the range would definitely turn heads this summer.

“ICY is a modern, vibrant and fun designer range, guaranteed to go down a storm with fashionistas looking for something unique but who don’t want to pay through the nose,” he said.

Best4Glasses’ bargain range also includes Dolce and Gabbana, Fendi, Ferucci and Jai kudo designer prescription glasses.

The easy-to-use website offers a diverse range of custom made unisex prescription glasses, starting from just £15 with bifocals from £35 and prescription sunglasses from £32 – up to 70 percent cheaper than major high street retailers. Online competitors are also well and truly being kept firmly on their toes.

Customers have a choice of standard, memory metal, rimless or designer frames in a host of colours from copper to coffee. The option to turn their glasses into prescription sunglasses is just an extra £17. There is also an accessories store for items such as cleaning spray.

Postage and packaging is free within the UK, delivery is normally within a week and there is a no quibble return guarantee. The company sells its glasses worldwide where its products are seen as great value to the expat community abroad or holiday maker needing replacement glasses in an emergency.

What you get from Best4Glasses:

• Quality frames
• Free scratch resistant coating
• Free impact resistant case
• Free micro-encapsulated cleaning cloth
• Fast, helpful and friendly advice from experts with more than 10 years in the industry

The site also offers tips on matching specs to face shape, FAQs, information on vision defects and fascinating insights into the workings of the eye. There is also the opportunity to learn more about Best4Glasses’ commitment to improving sight in Third World countries.

Visit www.best4glasses.co.uk for more information and customer testimonials.

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Competition giveaway:

Best4Glasses is offering five free pairs of ICY sunglasses (standard or prescription) priced at £19.95 as a competition giveaway. Every reader will also receive a 15 percent discount on their first Best4Glasses purchase using a unique promotional code. Images and interviews available on request.

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Notes to editors:

* Prescription sunglasses £37

Date of issue: June 25th 2007

For further information, call Trevor Homer on 0845 070 2858 or email info@best4glasses.co.uk

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