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Help SolarSafe's campaign to end VAT on sun care products!

SolarSafe believe that sun care products should be reclassified as an essential healthcare item, rather than a luxury item. In this way, VAT would drop from 17.5% to 0%.

SolarSafe is campaigning to the government to stop charging VAT on sun care products, following the courageous lead of high street chain, Superdrug.
Even though skin cancer is on the increase in the UK, the government still classes sun care products as a luxury item - because of this they are subject to VAT at 17.5%.

At SolarSafe we are committed to protecting your family's skin from the sun. We don’t believe that VAT should be charged on sun care products - that’s why we've cut our prices for UK customers buying online from By doing this we’re effectively paying the VAT for you. We think it’s a small price to pay for the safety of your skin. So Slap on the Sunscreen, not the VAT.

Log on to
to read our letter to Gordon Brown and sign the petition to help end VAT on sun care products.

Notes for Editors
Skin cancer is one of the most common cancers in the UK and the number of people who get it is increasing.

In the UK there are over 75,000 new cases of skin cancer diagnosed each year and over 2,300 people die from the disease each year. Many cases are not reported so the real number of cases is probably much higher .*

SolarSafe wristbands are an easy way to safely manage and enjoy being in the sunshine. The new and innovative adjustable wristbands monitor at a glance your family’s exposure to UVA and UVB radiation, by going through a series of colour changes which notify the wearer when to re-apply sunscreen and when to seek shade. The bands also double up as an ID band ideal for children on a busy beach or taking part in water sports.

SolarSafe’s 2 in 1 sunscreen offers total protection for families. Factor 30, UVA & UVB protection, eco-friendly, deet Free, oil free, transparent, waterproof, and with that all essential natural insect repellent. It has received the Gold Triangle Award for excellence by the American Academy of Dermatology.

The sunscreen wipes are a handy way of applying sun screen to kid’s faces. They contain the same formula as the sun screen spray, UVA and UVB protection with natural insect repellent. The SPF30 face stick is specially designed to take care of those vulnerable areas – face, nose and lips.


For image, samples and more information, contact Elevale PR on 01598 760550 or email

*Cancer Research UK

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