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The Scotland-based berry experts, Angus Soft Fruits, have launched a new range of fruit grown in tune with mother nature, called Good Natured Fruit.

The new initiative is aimed at the increasing number of people who are looking to buy foods that are as pure as possible and because the fruit is grown using natural herbal ingredients as pesticides - combined with extensive quality control - artificial pesticides are unnecessary.

The move is the result of four years of research and development by the growing group’s technical team, led by berry expert Dave Griffiths.
All of the produce is grown by Angus Soft Fruits’ group of 50 Scottish-based farmers.

At the launch of the initiative at the Nick Nairn Cook School, Scottish chef Nick Nairn said, “When growing my own fruit, I always go for ‘zero tolerance’ of artificial pesticides. The team at Angus Soft Fruits should be congratulated for moving into this area that I think will be much appreciated by those who simply love great food and particularly parents looking for the best for their children.”

Angus Soft Fruits’ Managing Director, Lochy Porter added, “Our findings show that people welcome the fruit’s lack of artificial pesticides. It is great that Nick Nairn is able to give us his valuable support through creating new recipes and hosting events to support this very important initiative.”

Look out for 200g packs of ‘Good Natured’ raspberries and 400g punnets of ‘Good Natured’ strawberries this summer in Tesco stores or in Sainsbury’s as part of their Taste the Difference range.

www.goodnaturedfruit.com
www.nicknairncookschool.com

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Pictures of Nick Nairn, children with berries, logos and pack shots available on request.

For further information and images please contact Amanda Parkinson on 020 7017 0893, email: amanda@yesconsultancy.com or Tina Fotherby on 020 7017 0892, tina@yesconsultancy.com at The YES Consultancy Limited.

Angus Soft Fruits Limited, East Seaton, Arbroath, Angus DD11 5SD, Telephone +44 (0)1241 879 989.

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