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Maggots, new livestock strains, the shame of the filthy wards... MRSA has been in the press a lot recently and people are getting scared, two in every 1,000 deaths in are now attributed to the infection viii. For the worried patient - there is a solution at hand in the form of HiBiSCRUB®- an MRSA preventative available for the patient to use before and during a hospital visit.

Doctors and nurses take great care to stop MRSA in its tracks. That is why, today, they use HiBiSCRUB® on themselves and have done so for past 40 years. Its active ingredient, chlorhexidine gluconate 4%, has been proven to be up to 99.99% effective against a wide range of bacteria, common skin fungi and certain viruses with repeated use. Just one application of its powerful action has been clinically shown to go on working for up to six hours - something that conventional alcohol or non medicated products simply cannot do.

Please see press release and backgrounder attached - please get in touch for further information for samples and interviews.

Release date: June 2007
Further information: Susan Leigh or Lucinda Lane at Fuel PR on
Tel: 020 7498 8211 or email lucinda@fuelrefuel.com



THE DOCTORS’ SECRET WEAPON COMING
TO A BATHROOM NEAR YOU!


Do you know…..

· 5,000 deaths result from Hospital Acquired Infections (HAI) every yeari
· 1800 more people die each year from HAIs than on UK roadsii
· Three times more UK people die each year from HAI than from Skin Canceriii
· Treating HAIs cost the NHS over £1 billion paiv

But………

· For the first time there’s a clinically proven product that can protect you pre and post operation.

From surgical and woundcare experts, Mölnlycke Healthcare, HiBiSCRUB® is the only whole bodywash available to the public to contain chlorhexidine gluconate 4%v, a hospital-strength cleanser that is used by healthcare professionals the world over. For the first time, it is now available to consumers for use as a whole bodywash, for those people who are visiting hospital for elective surgery.

MRSA, and other superbugs are, of course, also a huge problem when you do get to hospital. When you go into hospital as an inpatient you stand an almost one in 10 chance of catching an infection you didn’t have before you went in.vi Some 7,000 cases of MRSA are reported in England alone.vii Two in every 1,000 deaths are now attributed to the infection.viii That’s why the Health Protection Agency here officially advises people to apply disinfectants to stop the spread of MRSA before they visit a hospital. xi But up until now, there hasn’t been an effective option on the market.

Doctors and nurses take great care to stop MRSA in its tracks. That is why, today, they use HiBiSCRUB® on themselves and have done so for past 40 years. Its active ingredient, chlorhexidine gluconate 4%, has been proven to be up to 99.99% effective against a wide range of bacteria, common skin fungi and certain viruses with repeated use. Just one application of its powerful action has been clinically shown to go on working for up to six hours - something that conventional alcohol or non medicated products simply cannot do.

The problem is that MRSA can unwittingly be carried by anyone – not just by patients, doctors and nurses. The bug that causes MRSA, Staphylococcus aureus, is very common, naturally living in the nostrils and armpits of around three people in 10. Effectively, this means that every day we are at risk from ourselves, and from the people around us - and we are putting others at risk.

By washing your whole body with HiBiSCRUB®, you can now protect yourself and others against the risk of catching a superbug infection. And, thanks to added moisturisers, you can also be kind to your skin at the same time. If you are planning to go into hospital, you can give yourself the best protection by following this simple three-step plan:

· Whole body wash with HiBiSCRUBTM the night before
· Whole body wash the morning you are due to go in
· Whole body wash on day 3, after leaving hospital

You can also use HiBiSCRUB® during your hospital stay as a hand or bodywash to provide continuous protection.

Dr Rosemary Leonard, GP, comments: “As a GP, I see a lot of patients who are concerned about hospital-acquired infections. Some are worried because they are due to be admitted for an operation; others are helping to care for friends or relatives who have contracted an infection whilst in hospital. So I'm very pleased that patients can now take steps to help protect themselves from infection by simply using a whole body wash before and after their hospital stay.”



HiBiSCRUB® is a licensed medicine. Always read the label. Available from Boots, HiBiSCRUB® is priced at £7.99 for 250ml.
-Ends-

Notes to editors:

1. MRSA or Methicillin Resistant Staphylococcus aureus belongs to the Staphylococcus aureus family of bacteria. Infections like MRSA are known as healthcare associated infections (HCAIs) because they occur mostly in healthcare settings. The human immune system is commonly weakened by trauma, illness or infirmity, and we become susceptible to what are known as opportunistic infections. These infections occur when bacteria that normally live on or around us harmlessly, grow in number and make us ill. These bacteria, such as MRSA, are often resistant to treatment with antibiotics. They can and do kill.

Staphylococcus aureus bacteria cause a variety of infections ranging in severity from boils, carbuncles and abscesses to potentially life-threatening blood infections such as septicaemia.
2. Community acquired MRSA (C-MRSA) occurs in healthy people who would not normally be expected to acquire MRSA, for example, a person who hasn't been recently hospitalised. The bug can cause skin and soft tissue infections, and even pneumonia and blood infections.
3. Chlorhexidine gluconate, the active ingredient in HiBiSCRUB®, is proven to be effective against a wide range of infections and viruses, including strains of Salmonella, Candida albicans (which causes thrush) and the Human Immunodeficiency Virus (HIV).

4. MA Holder: Regent Medical Ltd, Two Omega Drive, Irlam, Manchester M44 5BJ. Tel: 01661 772 2600. Fax: 0161 772 2601. Website:www.hibihealth.com; Mölnlycke Health Care, the Mölnlycke Health Care logo, Hibiscrub and the tick are trademarks registered to one of the Mölnlycke Health Care group of companies. PL21855/0002

This press release was distributed by ResponseSource Press Release Wire on behalf of Fuel PR in the following categories: Health, Women's Interest & Beauty, for more information visit http://pressreleasewire.responsesource.com/about.