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A new 360 degree reputation management company launches today with the promise to be the answer to managing corporate and individual reputation within the world of citizen journalism. The brainchild of Paul Alexander and Andrew Jordan, Reputica trawls the full spectrum of traditional and new media, including blogs and chat rooms, to produce a unique dashboard of reputation scores known as ReputicaRating™, in real time. In addition, the service can predict where and when news stories are likely to go across the internet, enabling clients to proactively manage breaking news.

The Reputica service, available on a yearly subscription, is aimed at ‘anyone who values their reputation and who wants to proactively improve their profile’. In particular, CEOs, high net worth individuals and PR companies are first in line for attention.

“With more and more corporate and personal scandals filling the news every day, companies, CEOs and public figures need to safeguard their reputations now more than ever,” says Andrew Jordan.

“Long before you see it in the traditional print media, bad news about you, your company or your products can be winging its way through the ether, transferred by anyone with a computer and modem. Blogs, chat rooms, word of mouth are fast becoming just as influential – and faster moving – as traditional print and TV media. Within days, the impact of this could potentially cost companies millions in lost revenue, and studies have shown that on average it takes over 3.5 years for companies or individuals to recover from such reputational damage.”

“The ReputicaRating™ is just the beginning,” says Jordan. “The key to our service is in using our unique software to predict how information will disseminate across various media platforms. In other words, if a negative blog comes out one day, we can predict – based on complex analytical algorithms – where that story is likely to go next, and when. We can then advise our clients on the most effective pre-emptive steps to take. Reputica turns Reputation Management from being reactive to being proactive, a far more effective strategy.”

The management are hoping that ReputicaRating™ will fast become the currency for reputation scoring.

www.reputica.com

-ENDS-

NOTES TO EDITORS:

Reputica launches on 28 June 2007.
How does it work?

Reputica offers a 360 degree service. It trawls the full spectrum of media, including the increasingly influential world of citizen journalism, to produce a ReputicaRating™ across a dashboard of custom themes, such as Business Profile, Personal & Family and Threats. It then analyses the data to create a comparative benchmark against other companies or individuals, and also looks at historical data to give a fuller picture of the situation. Clients can then find out at the touch of a button whether their scores are positive or negative, how they have changed over time, together with access to sophisticated data analysis. Each individual source is referenced to the original, allowing the individual to review primary sources for themselves.

Citizen journalism encompasses the influential insights and opinions found in online discussions, opinions, experiences, recommendations and word of mouth.

Ref: 3.5 years to recover from reputational damage: CEO views on Reputation Management , The John Madejeski Centre for Reputation Sept 2004

Biographies:-

Andrew Jordan

Andrew Jordan is a seasoned technology professional with over 15 years of experience in management, operations, application and product development in technology and data environments. He currently is Chairman of Reputica Limited, Chief Operating Officer of Wigborough Limited and Non-Executive Director C6 Intelligence Information Systems Ltd.

Prior to his current positions, Andrew was Group Chief Information Officer at dunnhumby, the international marketing and data analysis consultancy. There he gained a deep understanding of consumer profiling and behavioural science derived from data, as well as the changing trends that influence buying behaviour.

At Citigroup, Andrew ran business operations for Investment Banking, Equities and Corporate Services across 55 countries in the EMEA region, as well as sitting as Chief Technology Officer on the board of a market-leading trading subsidiary.

Andrew holds a Bachelor of Laws degree from the University of Nottingham and an MBA from the University of Surrey.

Paul Alexander

Paul Alexander is CEO of Reputica. Paul is Chief Executive of Wigborough Limited, Non-Executive UK Chairman of Deal Group Media plc, and Chairman of Intelligence Information Systems Ltd.

Prior to his current roles, Paul was Global Head of Consumer Markets for dunnhumby, a company most famous for its work with the Tesco Clubcard. Paul joined dunnhumby having sold his Marketing Outsourcing and Venture Capital Support business to them in 2003.

Paul has extensive experience in media and advertising and was formerly general manager of TBWA and Tequila (Australia), and prior to that was Global Media Director of M&C Saatchi and Walker Media, with responsibility for client relationships with oneworld and British Airways.

Contact:

Melanie Harries
Head of Corporate Communications & PR
E: Melanie.Harries@reputica.com
M. 07976 304 437
T. 020 7193 1816

Reputica Ltd
Lower Ground Floor,
79 Mount Street
London W1K 2SN

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