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Companies are wasting money, time and resources in buying software licences for their logistics and transport operations – that is the strongly held view of Piyush Shah, CEO of Deltion ( They are not only wasting money on buying a software licence; they are wasting even more in the capital expenditure needed for the hardware and annual maintenance and upgrades.

Mr Shah does not even want companies to buy Deltion’s logistics solution, CarrierNetOnline (CNO)!. “The problems with buying software licences do not stop there” Mr Shah said. “There is always an extended time needed to deploy the software, and this causes considerable disruption to businesses, with all of the related cost and customer service problems.”

In Mr. Shah’s opinion, the logistics and transport industry is going through a period of major and radical change. This is being driven by business and consumer customers demanding better service and access to information related to their orders on a 24 x 7 basis.

“The only way to achieve this is by the use of Internet technology” Mr Shah says. “The problem is that large, medium and small companies are either investing unnecessary large sums in licences and related hardware and services, or, even worse, are avoiding altogether acquiring essential software.

If logistics companies are not going to buy software licences, what is the alternative solution? “There is a new model for accessing software, known as On-Demand, or Software as a Service” Mr Shah said. “At Deltion – - we have developed a powerful transport solution based on this model called CarrierNetOnline (CNO) and our users pay on a transaction basis. Because CNO is instantly accessible from anywhere, at anytime by anyone using standard browser technology, this makes it possible for organisations to introduce company wide standard systems very rapidly.”

This revolutionary approach to providing logistics and transport software resulted in Deltion winning the Institute of Transport Management award for the Web Based Transport Management System of 2007. CNO has signed up logistics companies of all sizes, the most recent signing being the Chemicals Division of major logistics service provider TDG.

Because CNO is web-based and accessible anytime, anywhere by anyone with log-in rights, it has major advantages – including cost factors – over traditional logistics and transport management systems. “Perhaps the key benefit is that companies with fleets of all sizes can now take advantage of the most sophisticated software and features available”, says Mr Shah.

“However, many of our users have much smaller fleets but they have the same features as larger users. As their business grows they do not have to change or upgrade the software. It is there waiting for them.”

Fear of hidden costs

Mr Shah believes that many logistics service providers and other fleet operators are quite rightly afraid of hidden cost and complexity of acquiring logistics management software. Mr Shah said “They fear major disruption to their business during extensive implementation processes. These fears are in fact unfounded because the latest developments in Software as a Service on the web are designed to avoid exactly these problems.”

“Because payment is transaction based, this new service model means that there is no capital expenditure for software licences, no hardware, no maintenance fees and no upgrade fees. This all means that our customers see an extremely rapid return on their investment.”

“Deployment is almost immediate and therefore there is no disruption to the business. Within a matter of days – rather than many months with traditional software implementation – companies have the most advanced software up and running, with a single source of information for company managers, customers and suppliers. This applies to both single and multiple site operations.”

“Not only do we compare favourably with traditional software, but because we employ the latest features of Web 2.0 we can do things which other software simply cannot.”

“CNO already offers truly advanced use of 24x7 web access for end-to-end order management and customers are now coming to expect this level of service as a standard – not a nice-to-have extra. We are changing the way that people and companies do business with each other.”

Mr Shah told us that Software as a Service (SaaS) has been talked about for several years and was originally fanfared as “the end of the desktop PC”. Within the transport and logistics sector, Deltion’s CarrierNetOnline is one of only a few leading SaaS providers internationally.

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Denis O’Sullivan


Denis O'Sullivan

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