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Do you feel your marketing could do with a tune-up? How can your business get ahead of the competition? And, how do you really maximise your company’s potential? In Bright Marketing, - Why Should People Bother to Buy From You? (Crimson Publishing, July 2007, £12.95), Robert Craven, one of the UK’s leading marketing specialists and gurus, provides fast, practical and proven techniques to transform your workplace, people AND profit margin.

Whether you are an owner-manager/director trying to grow a business, an ambitious, energetic employee who wants to ‘move on up’, or an advisor who wants an accessible and practical toolkit for clients, Bright Marketing offers dozens of simple and effective ways to turbocharge a business!

Based on the results of Craven’s work helping literally thousands of companies to improve their profitability and find their edge, all the tools featured in this book are proven to work, and provide specific, measurable ways of improving your business.

Free of irrelevant, business school hyperbole and complex academic theories, this book provides straight-talking, no-nonsense and ‘real world’ advice to help you stand out from the rest. Craven reminds us "Why SHOULD anyone bother to buy from YOU?" So forget navel-gazing and over-analysis, this book is about changing the way you do business NOW, and taking action to improve your sales performance, pricing and profitability.

According to Craven, one of the most common problems is that businesses become too much in love with themselves and what they do, rather than spending enough time looking at themselves through the eyes of the customer.

Instead, every business needs to consider "why should people bother to buy from you when they can buy from the competition?" What makes your business different from the rest?

In a world that celebrates ‘celebrity’, customers have a choice. They can buy from ‘me too’ also-rans, or they can buy from market leaders. Whether you trade locally, nationally, or internationally, you can put yourself ahead of the competition.

Bright Marketing shows you how to stand out from the rest, increase your visibility and improve your branding, positioning and entrepreneurship – so people choose to buy from you.

To work alongside the title, Craven has set up a dedicated website, This contains guides, articles, case studies and materials to support readers in their quest to achieve not only more customers and clients, but more profitable ones.


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