New way to break the itch / scratch cycle associated with dry skin conditions Tuesday 3 July 2007 PDF Print Dermanova Skin Care Programme The steroid-free programme for dry, itchy and scaly skin What is DermaNova? DermaNova Skin Care Programme is a new way to relieve dry, itchy skin and is especially suitable for those prone to eczema, dermatitis and psoriasis. It consists of a steroid-free, easily absorbed emollient active skin cream specially formulated to soothe, soften and combat the discomfort of dry, itchy and scaly skin naturally, and a natural food supplement which nourishes and maintains healthy skin from within. DermaNova Emollient Active Skin Cream * DermaNova combats the discomfort of dry, itchy scaly skin and restores moisture and softness * Works on the source, not just the surface * 100% natural formula including neem tree oils, omega 3 and 6 oils, cystus plant extracts * Contains no steroids, hydrocortisone or coal tar * Soothes, softens and easily absorbed * Encourages healthy skin regeneration DermaNova Food Supplement * Contains sea buckthorn, berry extract, omega 7 oils, marine protein and collagen. Sea buckthorn is well known for its anti-inflammatory qualities. * Is specially formulated for people with specific areas of dry, itchy and scaly skin * Provides the ‘fuel’ to encourage stronger more elastic and moisturised skin How does DermaNova Emollient Skin Cream work? DermaNova Emollient Active Skin Cream is specially formulated for those with specific epidermal areas of dry, itchy and scaly skin. The patented formula uses encapsulation technology to ensure active ingredients reach the deeper layers of the skin to treat the sourced of the condition. The cream calms, soothes and alleviates itching, allowing skin to heal. It also softens and moisturizes the affected areas, leaving a protective layer that lets the skin breathe and encourages healthy skin regeneration. DermaNova Emollient Active Skin Cream has been proven in German studies to improve 75% of skin discomfort and its effects last up to 6 months, much longer than most other creams on the market. The patented formula was developed by Professor Jan Wadstein from Lund University, Sweden who says, “I have spent many years working with Vitamin A and finding a way to get it to penetrate the skin. Many people thought it was an impossible task. Following a scientific breakthrough in 1986 we were able to demonstrate it was possible. I am delighted to have been involved in developing DermaNova as it finally is a product which can genuinely treat the conditions associated with dry, flaky and itchy skin”. Why take the food supplements too? The supplement is specially formulated for people with specific epidermal areas of dry, itchy and scaly skin. It provides the ‘fuel’ to encourage stronger more elastic and moisturised skin and to heighten the skin’s defences to help it rebuild itself from deep within. DermaNova Food Supplements used in conjunction with DermaNova Emollient Active Skin Cream offer a powerful, effective combination treating the skin from the outside in and the inside out. DermaNova Shampoo is specially formulated for people with areas of dry and sensitive skin on the scalp. Regular use helps to reduce itchiness and flakiness and encourages healthy skin and hair. Cathy Brown, professional boxer and European Flyweight Champion suffered with unbearable eczema as a child and, although it became a little easier to bear she has continued to do so throughout her adult life. Cathy has recently discovered DermaNova and is bowled over with the results. “I have to be very careful with my body and have to make sure that any treatments I use are drug free. DermaNova has been a complete miracle for me and given me total relief from itchy skin with no steroid effect. I am really grateful to have found it.” DermaNova is available from selected branches of Boots, Holland and Barrett, and independent pharmacies & health food stores or direct from Lifes2good on 0845 399 0042 or by visiting www.lifes2good.co.uk. The cream is £14.95 for 50ml and the supplements are £24.95 for 60 tabs (one months supply). DermaNova Scalp Shampoo is available at £13.50 for 150ml. ~ ends ~ Editors Note: A clinical trial on 49 atopic dermatitis patients over a period of 4 months concluded that sea buckthorn seed oil seemed to have a beneficial effect. Journal of Nutritional Biochemistry 1999 Further press information is available from: Jackie Fletcher - 01409 281749; email@example.com This press release was distributed by ResponseSource Press Release Wire on behalf of Partners in PR Ltd in the following categories: Children & Teenagers, Health, Women's Interest & Beauty, for more information visit http://pressreleasewire.responsesource.com/about.