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a2a Group PLC debuted its core product CubeTV at the world’s largest trade show for creative agencies, held in Cannes in late June. The TV-based portal impressed upon attendees the potential for agencies to use pre-roll and mid-roll TV spots, in addition to sponsorship, branding and product placement in a non-regulated TV format.

This was also the first time that CubeTV has shared a platform with its new partner, DeliveryDotCom (DDC) who deliver video e-mail, or TV-mail. The presentation centred on case studies showing how the broadcaster could notify viewers of new items, special features or retail opportunities by sending a TV-mail to existing (and targeted) CubeTV subscribers and then conversely, DDC demonstrated how utilisation of existing e-mail databases could result in a direct marketing opportunity to recruit new CubeTV members by sending a TV-mail with a short video and call to action.

Cube TV is an interactive broadband TV platform and electronic programme guide for TV channels on the web. Cube TV combines and leverages the communication power of Television with the accessibility and interactivity of the web for the benefit of both broadcasters and viewers.

Cube TV utilizes familiar “red button” technology to offer viewer purchases or samples, engaging and stimulate feedback from the viewing community. The platform makes viewing choices easy by offering programme listings and reminders, and widening choice through video-on-demand clips. Additionally Cube TV supports the broadcaster by tracking all of the viewer activity and delivering an unrivalled profile of customer base habits, likes and dislikes.

CubeTV is delivered to broadcasters through a monthly fee, with packages starting from £5000 per month. The platform offers a complete an end-to-end service, including channel management, an Electronic Programme Guide listing, interactive services and the streaming capability to you own dedicated website.

With two channels now live using the service and several more due for launch in the coming months, CubeTV’s Cannes Lions launch signifies the company’s transition from development to commercial phase.

CEO Nick Brown commented “So much work has gone in over the past few years to bring the platform to this point, it’s very gratifying to see the reception we have received and listen to the positive feedback on the potential for CubeTV. The broadband television market is in a massive growth phase, and CubeTV provides the perfect solution from end-to-end. In addition, the opportunity for advertisers to profile and select their demographic and then deliver, through our partnership with DDC, an interactive message direct to the customer opens new unexploited territories. The next six months promise to be an exceptionally exciting time for the Company”.

A2A Group PLC was founded in 2001, focusing on Red Button and PRTS consultancy. The company quickly won the opportunity to design, build and manage channel management systems for the TV Travel Shop channels. From this core the company has grown and developed the Cube TV interactive broadband television platform. In early 2005 the company was backed by Tangent Industries LLC to put it at the forefront of the exciting IPTV market. June 2007 has seen the company enter into a business combination with Pink Sheets listed Petel Incorporated (

For more information on A2A Group PLC and CubeTV please visit:

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