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~ Hi-res photos of Mark Heath & Mike Taylor are available from: jane.lee at

West Byfleet, Surrey - 4 July 2007 - Actinic (, the ecommerce software supplier, is helping two Shropshire-based web entrepreneurs, Mike Taylor and Mark Heath of Dream-Racer (, to make their invention available to the thousands of severely disabled youngsters who find it hardest to play independently. The product, also called Dream-Racer, is a baseball cap fitted with sensitive electronic sensors enabling the wearer to operate a specially adapted Nikko radio-controlled car using tiny head movements. The cap replaces the hand-held joystick normally used and the toy car reacts accordingly - the user can even speed up or slow down, skills permitting.

The pair use a free copy of Actinic Catalog to power their online store which only took two weeks to build. Mike Taylor says, “Actinic is so easy to use and that's all I ask for. Alongside exhibitions and physical demos, the internet is key to making our target market aware of what we are doing. We really appreciate the support that Actinic is giving us on the ecommerce side.”

Serving to promote awareness of Dream-Racer to a far wider audience (via search engine optimisation) than they could ever reach by offline marketing, the site also offers parents and special needs’ schools a way to buy the kits direct.

Dream-Racer is the brain-child of Mark Heath, an electronics genius, who was asked by the Round Table charity if he could find a way to enable a totally paralysed five-year-old boy, Daniel Reeves, drive a radio-controlled car. The result was the baseball cap capable of controlling a gleaming model Aston Martin. However, Dream-Racer only became available commercially as a result of Mark meeting Mike Taylor, a businessman who specialises in converting inventions into sales.

Following positive endorsements from users and physiotherapists, Mark is now working on two new Dream-inventions. The first is Dream-Gamer with the same baseball cap idea adapted for children and young adults with physical disabilities to have fun on a Sony PlayStation. Dream-Gamer is undergoing CE certification testing and, when complete, will be launched in September 2007.

Secondly there’s Dream-Mouse - the latest invention. It is a device for accessing and controlling a PC using the same motion sensors found in Dream-Racer and Dream-Gamer. “Dream-Mouse has a world-wide potential market as it will enable severely handicapped people of any age to operate a computer. Most excitingly, it opens the way to employment for many, not just entertainment and education,” says Taylor. The design will be finalised in August ahead of CE testing and product launch is scheduled for October 2007.

Visit for more details and to purchase a Dream-Racer kit starting from £159.

For further comment contact:
Mike Taylor, Dream-Racer. 0870 711 7153,
Bruce Townsend, Actinic. 0845 129 4800,
Actinic PR: Jane Lee, Dexterity. +44 (0)1273 470199, jane.lee at

About Actinic:
Founded in 1996, Actinic specialises in helping small and medium retailers trade, both online and offline, using its ecommerce and electronic point of sale (EPOS) packages.

Actinic offers two ranges of ecommerce products for web designers and self-builders. These comprise web-based and desktop store-building solutions. Its solutions include Actinic Designer, Actinic Business, Actinic Catalog, Actinic Audio Store and Actinic Express, and power more UK ecommerce sites than any other company. Research shows that over 50% of SMEs using packaged software to run their e-stores use Actinic. Some of Actinic's better known UK users include the Royal Opera House, British Library, Land of Leather, Lloyds of London, Lexmark and the Royal Navy.

The Actinic EPoS hardware and software are designed by former retailers and give a comprehensive feature set that is straight forward to operate at great value prices.
The range covers everything from a low cost, single till installation for the smaller store, to integrated multi-till and multi-site systems with head office functionality, for centralised product, stock and price updating and reporting. Visit

Trademarks: Actinic, Actinic Catalog, Actinic Business and Actinic Designer are registered trademarks of Actinic Software Limited.

This press release was distributed by ResponseSource Press Release Wire on behalf of Dexterity in the following categories: Consumer Technology, Business & Finance, Computing & Telecoms, for more information visit