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Survey reveals “Carbon jargon” is seen as a smoke screen clouding real issues

Reading, UK, 5th July 2007: A survey carried out by Loudhouse Research Consultancy on behalf of Kyocera has found that 47% of the UK’s large organisations see carbon trading as a confusing initiative that lacks any real value in pursuing carbon emission reductions. A further 24% of respondents thought that “carbon bargaining” was a poorly conceived idea that diverts attention from the root causes of climate change.

The survey was carried out among 340 directors, buyers and employees at UK organisations with more that 1000 employees. Only 14% of respondents claimed to have a clear understanding of carbon trading, and 27% had no understanding of it at all.

Tracey Rawling Church, Marketing Director at Kyocera UK, commented: “This research demonstrates that despite the enormous hype surrounding the issue of carbon bargaining, the majority of UK organisations have recognised that there are major drawbacks to it as a “fix-all” solution to emissions management. This is encouraging, as it demonstrates that decision makers are refusing to be swayed by aggressive marketing.”

The research also showed that company directors are more likely to be sceptical of carbon trading than their junior counterparts, with 33% dismissing it as a “poorly conceived idea” compared with 20% of buyers and 19% of office workers.

Tracey Rawling Church continues: “The idea that organisations can “buy” the right to pollute or assuage corporate guilt by planting some trees diverts attention from what should be the real priority – reducing emissions in the first place. Carbon offsetting and trading has their place, but they are in danger of becoming a panacea for conspicuous commercial consumption.”


For more information about the research please visit the Kyocera website

Editorial contacts:
Helen Hopper
PR Manager
Telephone: 0118 923 0720

Patricia Pascoe
CSR Manager
Telephone: 0118 923 0717

About Kyocera:

Kyocera is one of the world’s leading document imaging companies. The product range consists of mono and colour printers and MFPs for all types of office application. The unique product family, which offers customers innovative products with superior printer controllers, is based on long-life components, resulting in lowest total cost of ownership and high efficiency in any workplace. Situated in Reading, Kyocera Mita UK Ltd is responsible for the sales, marketing and service of printers, copiers and multifunction devices in the UK and Ireland. Kyocera works closely with channel partners to offer customers the highest levels of service and support from the purchase of the product to end-of-life recycling and responsible disposal.

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Kyocera Mita Corporation is a 100% daughter company of Kyocera Corporation. Ranked no. 463 among the FT Global 500, Kyocera is a leading manufacturer of high-tech ceramics, electronic components, solar cells, and electronic office equipment. Kyocera Corporation’s long-term growth strategy is to focus on businesses that support telecommunications and information processing, environmental protection and the quality of life.

This press release was distributed by ResponseSource Press Release Wire on behalf of Kyocera Document Solutions (UK) Ltd in the following categories: Environment & Nature, Business & Finance, Computing & Telecoms, for more information visit