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UK-based GoCarbonFree Ltd has ‘greened’ Gordon Brown’s ministerial Jaguar XJ V8 in a bid to raise awareness of climate change.

Gordon Brown has chosen a 4.2 litre Jaguar XJ V8 which falls into the Government’s own top band of gas-guzzlers with an emissions ratio of 269 grammes of carbon per kilometre, or just over one kilo for every four kilometres. With an estimated usage of just 8,000 miles per year, Brown’s Jaguar will emit 3.5 tonnes of carbon dioxide every twelve months.

GoCarbonFree will present Gordon Brown with four Gold Standard carbon credits* that will offset his Jaguar XJ V8 and eliminate his car’s carbon footprint.

www.gocarbonfree.com is the UK's first shopping portal that lets customers earn free personal carbon credits and reduce their carbon footprint whilst they shop. The website also allows shoppers to nominate a carbon-reducing cause of their choice with Prime Minister Brown’s Jaguar being the unanimous verdict.

In 2006, Brown captured the headlines when aides briefed the media that he was preparing to exchange his existing car - a Vauxhall Omega - for a Toyota Prius. Despite the high profile promise, Brown was still travelling in his chauffeur-driven Vauxhall nine months later. The Prime Minister has now simply swapped his Vauxhall for a 4.2 litre Jaguar XJ V8.

Hubertus Thylmann, Managing Director of GoCarbonFree, says: “This is a perfect example of shoppers clubbing together to raise awareness of climate change and, most importantly, trying to do something about it. We hope that Gordon Brown acknowledges the effort by a group of shoppers to ‘green’ his car.”

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For further information please contact Jeremy Walters on jeremy.walters@gocarbonfree.com or 07931 381209

* Note to editors: The Gold Standard is a certification scheme that recognizes the best projects in the United Nation’s Clean Development Mechanism (CDM), Joint Implementation (JI) and voluntary offset markets. The brand has value because 42 non governmental organizations endorse the Gold Standard method and many buyers favour or request Gold Standard carbon credits. http://www.cdmgoldstandard.org/index.php

This press release was distributed by ResponseSource Press Release Wire on behalf of Go Carbon Free in the following categories: Health, Home & Garden, Women's Interest & Beauty, Environment & Nature, Motoring, Travel, Media & Marketing, Retail & Fashion, Transport & Logistics, for more information visit http://pressreleasewire.responsesource.com/about.