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Cable & Wireless today announced it will be first to deliver national IPTV services via broadband, through a ground breaking wholesale deal with Inuk Networks. Worth around £70 million over five years, the contract sees Cable & Wireless providing Inuk with access to the UK’s most advanced nationwide multicast network enabling the delivery of television, telephony and broadband services.

In addition, Cable & Wireless will offer Inuk’s IPTV platform as a white label solution to other wholesale DSL customers who want to provide their customers with a digital television offering.

Cable & Wireless will deliver this triple-play offering to Freewire, Inuk’s go-to-market subsidiary. Freewire will provide all consumers in the UK with added supplier choice for multichannel television.

Currently, Inuk offers triple-play services to UK students in collaboration with JANET, the university backbone network. To date, over forty universities representing over 100,000 student rooms, have signed up to the Freewire service. Using Cable & Wireless’ nationwide multicast network, Freewire will be able to extend its proposition beyond the current user base of students in university accommodation and into the homes across the UK from March 2008.

The Inuk platform can also be customised and delivered as a solution to other broadband providers and network operators, providing flexibility in TV, voice and converged entertainment services.

Marcus Liassides, CEO, Inuk, said: “Cable & Wireless has the unique capability to offer an all-national wholesale multicast platform, so for us, the deal was a no-brainer. It’s great news for our customers as it means we can deliver triple-play services into the home and it's great news for us as we can expand the choice of services that we're able to offer in the future.”

Jim Marsh, CEO, Cable & Wireless Europe, Asia & US, commented: “This is another great wholesale partnership deal for us and I’m delighted that we’ve been able to create the UK’s most compelling IPTV platform for Inuk. We will concentrate on providing an excellent customer service to Inuk and our other wholesale broadband customers - whilst they focus on delivering a range of triple-play services to our collective consumers.”

Liassides continued: “ We’re delighted to have Cable & Wireless as our wholesale partner. The fact that we’ll be able to offer our customers the UK’s first truly converged IPTV, VoIP and broadband service is a major achievement and testimony to the way our two teams have worked together.”

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Notes to editors:

About Cable & Wireless

Cable & Wireless is one of the world’s leading international communications companies. It operates through two standalone business units - Europe, Asia & US and International.

The Europe, Asia & US business unit (formerly known as the "UK" business) provides enterprise and carrier solutions to the largest users of telecoms services across the UK, US, continental Europe and Asia, and wholesale broadband services in the UK. With experience of delivering connectivity to 153 countries - and an intention to be the first customer-defined communications services business - the focus is on delivering customers a service experience that is second to none.

The International business unit operates integrated telecommunications companies in 33 countries offering mobile, broadband, domestic and international fixed line services to residential and business customers, with principal operations in the Caribbean, Panama, Macau, Monaco and the Channel Islands.

For more information about Cable & Wireless, go to http://www.cw.com

About Inuk

Inuk Networks is a triple-play service provider which has capitalised on the rapid growth of broadband technologies by developing a platform for the distribution of broadcast quality TV and carrier-class telephony over closed IP-based networks.

Freewire (www.freewiretv.com) is the company's branded platform for the delivery of video, voice and data services to consumer customers, with an initial direct focus on the student market. Inuk's Freewire platform can be customised and delivered as a wholesale solution, offering broadband providers and network operators the ultimate flexibility in how they provision their TV, voice and converged entertainment service offerings.

Please visit http://www.inuknetworks.com for more information about Inuk Networks.

Media Contacts:-

Cable & Wireless
Katie Dove
T: +44 7733 392514
E: Katie.dove@cw.com

Inuk
Stephen Orr (AxiCom for Inuk)
T: +44 7770 846 515
E: stephen.orr@axicom.com

Nick Ruczaj
T: +44 1443 742300
E: nick.ruczaj@inuknetworks.com

This press release was distributed by ResponseSource Press Release Wire on behalf of AxiCom in the following categories: Consumer Technology, for more information visit http://pressreleasewire.responsesource.com/about.