An Even Fairer Cup of Tea Monday 9 July 2007 PDF Print Next time you make a brew spare a thought for tea farmers across the developing world. Most are poverty stricken because the price they receive on the world markets doesn’t bear any resemblance to what it actually costs them to produce it. So thank goodness for Teadirect’s unique minimum pricing scheme: it means growers are always protected from the extreme lows of the commodity market. Cafédirect, the company behind Teadirect, has recently increased its minimum price to ensure that all growers supplying Teadirect are rewarded for the quality of the tea that they produce. This way they can make a decent living from their crop and you can enjoy a decent cuppa! Teadirect is available in packs of 40, 80 and 160 tea bags and for those who wish to cut down on caffeine there is also a decaffeinated version. Expect to pay around £2 for a box of 80 Teadirect tea bags. Cafédirect’s range of teas, coffees and drinking chocolate is 100% Fairtrade and is available from most supermarkets, Oxfam shops, Traidcraft mail order and independent wholefood retailers. You can also enjoy Cafédirect and Teadirect away from home, as more and more offices and public places stock the range. For further information, hi-res images or samples please contact: Rosie Watson FML Public Relations Tel: 01273 834716 E-mail firstname.lastname@example.org Notes on Cafédirect plc • Cafédirect was founded in 1991 and is the UK’s largest 100% Fairtrade hot drinks company, with a turnover of £21.6 million (2006) and 35% share of UK Fairtrade tea and coffee sales (Source: Fairtrade Foundation, 2006). • Cafédirect has direct trading relationship with 37 Fairtrade-registered grower organisations across 12 countries. • Our unique approach since 1991 has seen us paying fair prices and working directly with small-scale growers so that they can develop their businesses and increase their power in highly competitive commodity markets. • As a business Cafédirect is different: growers hold shares in the company, sit on the Board of directors and have a say in how the business is run. • From 2003 to 2006 we reinvested on average 60% of our profits into growers businesses through our unique training and development programmes, which are tailor-made to suit the needs of each individual organisation. • In the words Fatima Lopez, head coffee taster at PRODECOOP, Nicaragua, who helped in developing Special Selection: “Through our long-term relationship with Cafédirect, we invest in coffee quality. The co-op is training young people to work in coffee. It’s creating opportunities for the next generation, like me. • The Cafédirect product portfolio comprises three groups: Coffee: Premium instant coffees, including Cafédirect Classic, Organic Decaffeinated, new Intense and new Special Selections (gourmet single origin coffee, the first origin -Nicaragua); Fresh Ground available in blends: Medium roast, Rich roast, Decaffeinated, Organic and Espresso; Fresh Ground gourmet: Organic Machu Picchu from Peru, Organic Palenque from Mexico and Kilimanjaro from Tanzania; Gourmet Coffee beans: Organic Machu Picchu from Peru, Organic Mount Elgon from Uganda, Cloud Forest from Nicaragua. Tea: Teadirect – A fine blend from East Africa, available in standard and decaffeinated tea bags; Drinking chocolate: Cocodirect – a luxurious hot chocolate (add milk) with 40% cocoa solids, one of the highest contents on the market. • To learn more about Cafédirect’s work and products visit http://www.cafedirect.co.uk This press release was distributed by ResponseSource Press Release Wire on behalf of FML Public Relations in the following categories: Men's Interest, Women's Interest & Beauty, Environment & Nature, Food & Drink, for more information visit http://pressreleasewire.responsesource.com/about.