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Media information
9 July 2007

Suunto launches new ‘hard core’ outdoor wristop computer

Suunto has taken outdoor instruments to the next level with their brand new Suunto Core, the ultimate gadget for any adrenaline packed activity. Suunto Core will be available from September 2007.

Suunto, the world-leader in outdoor wristop computers has announced the new altimeter, barometer, and compass (ABC) wristop that builds on the success of previous Suunto outdoor models. The new Suunto Core combines advanced ABC functions with new benefits like a depth meter, sunrise and sunset times, a renewed user interface, and a menu in four languages.

Offered in a selection of styles, from urban to outdoors, the Suunto Core is the total timepiece for the hard core outdoor enthusiast, with daily functions including dual time, countdown timer and comprehensive sports chronograph.

Mikko Ahlström, designer of the Suunto Core said, “This was a great chance to combine the renowned Suunto heritage with a contemporary design direction, and take a new clean step forward – to create an instrument that people can use with pride“.

Accurate to 10,000 meters (32,760 feet), the altimeter in the Suunto Core displays current elevation, shows elevation gained and lost and records sessions for review. The automatic altimeter and barometer mode switches between them both depending on the activity level and so shows the most relevant information for each situation. With the single push of a button, the altimeter starts at zero and begins tracking a hiker’s or climber’s ascent and descent.

Like a wrist-mounted weather station, the Suunto Core barometer measures and records air pressure and displays graphic weather trend to help users predict changing conditions. Taking weather awareness a step further, the Storm Alarm helps climbers and hikers avoid potentially dangerous situations. Activated by a rapid drop in air pressure over a three-hour period, the Storm Alarm sounds and flashes, letting the user know that foul weather is fast approaching.

Suunto ambassadors Alexander and brother Thomas Huber, who are some of the world's best extreme and alpine climbers of our time commented: “For the five last years Suunto outdoor wristops have been our choice. In the mountains an ABC-product is as essential for us as the rope and a carabiner, and we demand absolute reliability, precision and quality from our equipment. The new and very intuitive user interface and the robust housing enable us to totally concentrate on our goals.

“For us, the new Suunto Core will be our standard equipment in all our future expeditions and climbs.”

Suunto Core facts:
• Four language menu: English, German, French, Spanish
• Automatic altimeter and barometer mode
• Altitude difference measurement
• Barometer and weather trend
• Storm alarm
• Temperature
• Compass
• Bearing tracking
• Dive depth and time
• Max dive depth
• Underwater usable buttons
• Logbook
• Sunrise/sunset time
• Stopwatch
• Countdown
• Backlight
• Button Lock
• Water resistance 30 m/100 ft

Accessories:
• Black Leather strap with lugs
• Aluminium strap
• Brown light elastomer strap

Suunto Core will be available from September with prices ranging from £180 - £350.

www.suunto.com

- Ends -

High resolution images and product loans are available on request.

Notes to editors
Suunto is a leading designer and manufacturer of sports instruments for mountaineering, hiking, orienteering, training, diving, skiing, sailing and golf. Suunto sports instruments combine the aesthetics and functionality of watches with sport-specific computers that help athletes at all levels analyse and improve their performance. Headquartered in Vantaa, Finland, Suunto employs more than 500 people worldwide and distributes its products to nearly 60 countries. The company is a subsidiary of Helsinki-based Amer Sports Corporation. www.suunto.com/outdoor

For further information
Please contact Carrie-Anne Savage on 020 7017 0894 or carrie@yesconsultancy.com, or Giselle Daverat on 020 7017 0895 or giselle@yesconsultancy.com at The Yes Consultancy.

This press release was distributed by ResponseSource Press Release Wire on behalf of Yes Consultancy in the following categories: Men's Interest, Leisure & Hobbies, Sport, Retail & Fashion, for more information visit http://pressreleasewire.responsesource.com/about.