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Media Information
9 July 2007

Suunto launches new outdoor product specifically designed for women

Sleek and feminine, versatile and intuitive, the brand new Suunto Lumi has been specifically designed as an outdoor sports instrument for women, and will be available from September 2007.

Suunto, the world-leader in outdoor wristop computers has announced the new Suunto Lumi, designed for women who enjoy an active lifestyle. Designed to be the first outdoor instrument of its kind, Suunto Lumi combines advanced altimeter, barometer, and compass (ABC) functions with new benefits including sunrise and sunset times, personal day counter, an intuitive user interface, and a menu in four languages.

Suunto Lumi is versatile enough to work both as an outdoor instrument and as a daily timepiece which can also be customized with the help of accessories. Straps in different colours and patterns make it easy to fit one’s current mood. With the carabiner jacket, Suunto Lumi is protected against rough handling and can be attached anywhere. With the pendant, Suunto Lumi transforms into a stylish timepiece, indispensable at any time, day or night.

Anna Markelin, product manager for Suunto Lumi said: “The Suunto Lumi is a true innovation. It is the first outdoor instrument specifically made to target women as well as being designed by women.

“Suunto Lumi is for any active woman who enjoys the outdoors – and even better, with the help of different straps and accessories, it will suit any occasion as well. It is stylish enough for everyday use and at the same time Suunto Lumi is a high-quality, truly outdoor watch with all the functions you might need.”

Designed for the planner within, the Suunto Lumi features an adjustable day counter to or from a personal event, such as a deadline or a friend’s birthday, as well as daily sunrise and sunset times. Programmable for specific regions and cities, the sunrise and sunset times can help the user arrive at a destination before nightfall or assess remaining daylight for running, hiking, or even gardening.

Suunto Lumi facts:

• Accurate to 32 760 feet (10 000 meters)

• Shows current elevation and elevation gained and lost

• Weather trend indicator

• Storm alarm

• Temperature

• Sea level pressure

• Easy calibration

• Declination

• Day counter

• Daily Alarm

• Dual time

• Stopwatch

• Sunset / sunrise time

• Others

• Button Lock

• Scrolling text

• Carabineer jacket

• Metal pendant

• Straps in various colours

• All straps, mechanically fit all Suunto Lumi products
Main Pack:

• Sportif: fluo pink

• Terra: olive/coral rose

• Florette: black/muted plum

The Suunto Lumi will be available in September 2007 priced at £200.

- Ends -

High resolution images and product loans are available on request.

Notes to editors:

Suunto is a leading designer and manufacturer of sports instruments for mountaineering, hiking, orienteering, training, diving, skiing, sailing and golf. Suunto sports instruments combine the aesthetics and functionality of watches with sport-specific computers that help athletes at all levels analyse and improve their performance. Headquartered in Vantaa, Finland, Suunto employs more than 500 people worldwide and distributes its products to nearly 60 countries. The company is a subsidiary of Helsinki-based Amer Sports Corporation.

For further information:

Please contact Carrie-Anne Savage on 020 7017 0894 or, or Giselle Daverat on 020 7017 0895 or at The Yes Consultancy.

This press release was distributed by ResponseSource Press Release Wire on behalf of Yes Consultancy in the following categories: Leisure & Hobbies, Women's Interest & Beauty, Sport, Retail & Fashion, for more information visit