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The Company of Animals’ Dr Roger Mugford will launch its inaugural Dog Train & Behave Week (28th July – 4th August 2007) at Britain’s largest pet retailer - Pets at Home’s - flagship Romford store on July 28th at 11am, where Mugford’s quest to find Britain’s best behaved dog will commence.

Dr Roger Mugford will be accompanied by Ziggie – a four-month old black Labrador puppy who is training to become an assistance dog for charity Dogs for the Disabled, and is the second puppy to be sponsored by The Company of Animals.

As Patron for Dogs for the Disabled Dr Roger Mugford commented:

“ We’re delighted and honoured to be sponsoring Ziggie and supporting Dogs for the Disabled - it is such a worthy cause. Their amazing dogs literally transform peoples’ lives, helping them achieve independence. Ziggie is a bright pup and I’m sure he’ll go on to make a difference and show how dogs are truly ‘man’s best friend’. Dogs like Ziggie epitomise the ethos of our initiative Dog Train & Behave Week, showing the value of our canine companions in the wake of much misinformed and negative ‘media hysteria’.”

Pets at Home spokesperson added: “ Dogs for the Disabled is one of our favourite charities and we are delighted that Ziggie is able to join us for the launch of this ground-breaking initiative at our Romford store.”

The week-long campaign will feature free training sessions in a number of Pets at Home stores nationwide offered by APDT (Association of Pet Dog Trainers) members who will provide generic workshops as well as individual behavioural consultations.

Dog Train & Behave’s grand finale competition will be staged at Company of Animals’ Ruxbury Farm HQ in Surrey on August 4th. Offering all dog owners the chance to put their training skills to the test and compete for the coveted ‘Best Behaved Dog’ award across a number of different levels and disciplines.

The finale day promises to be the best ‘dog’ day out in 2007’s canine calendar with all proceeds going to its supporting charities, including Dogs for the Disabled.

Check out Dog Train & Behave’s dedicated website for more information about how to pre-register and take part. With entries flooding in, it is important to pre-register on-line and enter your canine competitor, as numbers will be limited.


Notes to the Editor:

Dog Train & Behave Week is the first nationwide initiative that promotes responsible ownership and demonstrates through education how to counter many misinformed and negative impressions about our canine companions, and create a world that is safe for both pets and people.

Championing this ground-breaking initiative are a number of leading behaviour and training figures including, Dr Roger Mugford, Victoria Stilwell, Colin Tennant, Gwen Bailey, Fiona Whelan and Carolyn Menteith.

About The Company of Animals

Founded by Dr Roger Mugford, The Company of Animals is the UK’s leading specialist in dog behaviour and training products, all designed to achieve a positive outcome pets. COA design and manufacture a wide range of acclaimed products, including the Halti & Halti-Harness, Pet Corrector, Coachies, CLIX training range and much more. They are also the distributor for the internationally acclaimed KONG range of products.

About Dogs for the Disabled

Dogs for the Disabled trains dogs to help disabled adults and children live life more independently. Every dog trained by the charity learns practical tasks such as opening doors, helping person undress – even emptying a washing machine! Since the charity began in 1988 over 375 dogs have been trained to help disabled people. Dogs for the Disabled was the first charity to train dogs specifically to help physically disabled children.

For further information contact:

Liz McGuinness, The Company of Animals

For Press information contact:

Anna Webb at Paws4Thought
Tel: 020 7249 5345

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