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GRANNY & GRANDAD TO THE RESCUE

Research shows highest ever numbers of grandparents now care for their grandchildren

Metanium celebrate the extended family
and reveal today’s ‘Top Medicines for Tots’

Childcare is major source of concern for working parents. Cost is a key factor, but trust is even more important – and an increasing number of mums and dads are solving the problem by keeping it in the family and turning to their own parents for help.

“Research shows that today some five million grandparents now spend three days a week caring for their grandchildren," said Katie Miller of Metanium.

“It may seem like a return to the good old days, when families were more closely involved with each other, yet statistics show that there was actually less grandparent involvement in the ‘good old days’, In fact, the percentage of children receiving care from their grandparents is on its way to being tripled from 33% in the 1930s to 82% today.

Unlike the grandparents of the 1930s, today’s grandparents have sophisticated toys, gadgets and electronic devices to help in their childcare role. In spite of that, good old fashioned cuddles, walks and snuggling up with a book are still favourite activities, and another area where modern innovations meet with tried and trusted old methods is in the medicine cabinet –

Today’s Old favourites include:

• Arnica – an age old remedy that’s still a medicine cabinet essential today because of its remarkable ability to soothe inevitable bumps and bruises. Try Nelsons Arnica Cream £3.95 for 30g.

• Echinacea – known today as a very effective herbal remedy for fighting off colds and maintaining a healthy immune system. Bioforce Echinacea Complex for Children is priced £5.30 for 30ml

• Nappy Rash Ointment – Metanium (priced £3.49 for 30g tube) has been trusted by three generations of parents and health professionals to treat babies’ nappy rash. Other old favourites include Zinc and Castor Oil Cream (£2.25 for 100ml) or Petroleum Jelly (£1.50 for 100ml), yet today these are packaged in hygienic tubes instead of tubs. Metanium Zinc & Castor Oil and Metanium Soft Petroleum priced £ - client to confirm for 100g tube.

But some old remedies, dating from when today’s grandparents were toddlers themselves, belong firmly in the medicine cabinets of the past:

• Goose fat and bandages - used to be considered the best way to help keep snuffles at bay, whereas today there’s Snufflebabe, an effective and mild decongestant vapour rub that’s suitable for babies as young as three months (priced £2.25 for 24g pot). Plus, the modern ‘no mess’ Easy Breathe Vapour Rub Stick (priced £3.75).

• A tot of Whisky – in babies bottle to ease colic has been replaced by clinically proven colic drops that contain Simethicone (which is not absorbed in the blood stream) and help babies to bring up the tiny bubbles of trapped wind. Try Dentinox Colic Drops (£2.99 for 100ml)

• Olive oil and a rough flannel - may once have been deemed appropriate for treating cradle cap some decades ago, but 21st century babies’ scalps can be restored to their crowning glory with Metanium Cradle Cap Cream, a simple and highly effective treatment (£3.45 for a 30g tube).

• Sticky Plasters – have given way to new plaster sprays, which put an end to the agony of removing sticking plasters from tender young skin. Try TCP Plaster Spray £6.99 for 50 applications.

• A spoonful of sugar to help the medicine go down – is no longer needed thanks to the today’s sugar-free and pleasant tasting paracetamol (e.g. Calpol £3.49 for 140ml) and ibuprofen medicines (e.g. Nurofen for Children £3.59 for 100ml) that safely reduce pain and fever, even in babies as young as three months

So today’s children clearly have the best of both worlds - a comforting blend of the old and the new.

- Ends -

For further information contact Lisa Penney at Nobull Communications.
Tel 01628 526208
Email: lisa@nobull-communications.co.uk

This press release was distributed by ResponseSource Press Release Wire on behalf of Nobull Communications in the following categories: Children & Teenagers, Health, Leisure & Hobbies, Women's Interest & Beauty, for more information visit http://pressreleasewire.responsesource.com/about.