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Evaluation Based on Completeness of Vision and Ability to Execute

Stamford, Conn., July 16, 2007 – Datanomic Ltd, a leading provider of Data integrity solutions, today announced it has been positioned by Gartner, Inc. within its ‘Magic Quadrant for Data Quality Tools, 2007’ report.

According to the report, “Organizations in all industries worldwide now have a good awareness of the general costs and risks of poor-quality data. Many are taking action to measure, improve and monitor the state of their data quality and, as such, the market for data quality tools continues to see growth and innovation.”

“Data is the most valuable non-monetary asset an organisation owns. Each evolution of business systems has suffered as a direct result of disparate data silos,” said Jonathan Pell, CEO of Datanomic Ltd. “By managing data as a strategic resource through a
combination of best practice and industry leading solutions, Datanomic helps organisations maximise both the value and utility of their data assets. dn:Director is regarded as ‘a comprehensive platform, built on modern technology, with an attractive user interface’ which enables users to bring together data from disparate systems to create a complete, coherent and future-proofed picture of existing quality information in a fully integrated, fully configured environment. This creates data that is actually fit for business purpose, enabling business decisions to be based on accurate, timely data with the added assurance of repeatable compliance where necessary, in line with growing legislative requirements.”

Traditional approaches to data quality have treated profiling, analysis, cleansing and matching as separate and siloed applications, resulting in data quality that is cumbersome, potentially slow and difficult to understand. dn:Director empowers organisations (guided by Datanomic’s flexible methodology) to easily combine data quality functions, seamlessly and in any order, to provide an end-to-end process that best fits their business. Datanomic customers also benefit from ready-made templates that tackle challenges that many businesses share such as creating a single customer view. Templates can be used “as is” or combined and tailored to meet the businesses requirements. This ensures organisations can approach data quality issues both holistically and pragmatically.

About Datanomic

Datanomic’s holistic approach to data management enables its growing list of European and North American blue chip clients to rapidly achieve a Return on Investment by exposing and correcting deficiencies in information the business relies upon. Our clients come from a wide spectrum of industries including financial services, telecommunications, government, professional services and engineering. We are proud to count companies such as IFDS, Screwfix, Hyundai Motor Company UK, Deutsche Bank, GAM, Davy, PricewaterhouseCoopers, KPMG, BellSouth, AMEC Oil & Gas, and a number of NHS Trusts among our customers.

About the Magic Quadrant

The Magic Quadrant is copyrighted 29 June 2007 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

For further information, please contact:-

Kim Squire
Devonshire Marketing
Tel: 0870 7000 166

This press release was distributed by ResponseSource Press Release Wire on behalf of Devonshire Marketing in the following categories: Computing & Telecoms, for more information visit