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LONDON, UK – July 16, 2007 – Packet Vision Inc, the pioneer in targeted advertising services for IPTV, announced today that it has joined Juniper Network’s J-Partner Solutions Alliance Program to offer its targeted, addressable and interactive advertising solutions as part of a bundle of services geared to the IPTV industry.

By working together, Packet Vision and Juniper will enable telcos, broadcasters and advertisers to leverage targeted next generation advertising and provide a higher value service to viewers. Packet Vision and Juniper will engage in joint marketing and sales efforts targeting IPTV operators in North America, Europe and Asia Pacific.

“Packet Vision’s singular approach to advanced addressable advertising services complements both Juniper Networks’ heritage as a leader in high-performance networking and the leading role that Juniper has played with IPTV deployments around the globe,” said Richard George, general manager of Packet Vision Inc. “By interoperating with Juniper’s unique multiplay architecture, our ability to enable targeted, addressable and interactive advertising solutions is enhanced, benefiting viewers, advertisers, IPTV operators and broadcasters alike.”

Packet Vision’s service enables broadcasters to sell targeted, addressable advertising across IPTV networks so that advertisers can select their audience by geographic or demographic profile. Viewers only see advertising that is relevant to them, resulting in better engagement and less waste for advertisers. The system is based on proprietary hardware and software, which accommodates ad-server, splicer and router in a single rack-mountable box sited at the operator’s network and interacts with an ad campaign management system hosted by Packet Vision.

“The IPTV platform offers advertisers the best of two worlds,” said Annelise Berendt, senior analyst at Ovum. “It offers the immersive and proven impact of traditional television with the added benefits of being able to enhance it with interactivity. It also offers the addressability and accountability of advertising in the Internet world, enabling the targeting of individual homes, personalized advertising and measurement of an advertisement’s impact.”

“We are very pleased to welcome Packet Vision to the J-Partner Solutions Alliance Program,” said Doug Erickson, director of Worldwide Alliance and Channel Development at Juniper Networks. “Addressable, targeted advertising can enable service providers to generate additional revenue from IPTV services, and by working with partners like Packet Vision, Juniper is enabling providers to leverage the IPTV advertising opportunity.”

About Packet Vision Inc

Packet Vision (www.packetvision.com) provides a targeted, addressable advertising service within IPTV, creating new revenue streams for service providers, broadcasters and advertisers.

Packet Vision’s proposition consists of an innovative delivery platform, based on IP technology, together with a low-risk, low capital-investment business model. The Packet Vision service supports local ad insertion, interactive and targeted advertising that can be tailored to match the demographics of individual households and even altered in real-time to reflect viewers’ reactions, enabling personalized TV advertising to reach its full potential.

Since its launch in 2004, Packet Vision has announced commercial trials in the United States and Europe and has partnered with market leading IPTV network operators, middleware and application providers, advertising agencies and aggregators, as well as advertisers. The company has offices in the United States, mainland Europe and the United Kingdom.

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Juniper Networks and the Juniper Networks logo are registered trademarks of Juniper Networks, Inc. in the United States and other countries. All other trademarks, service marks, registered trademarks, or registered service marks are the property of their respective owners.

Maxine Ambrose
Joint Managing Partner
Ambrose Communications
Tel + 44 (0) 1491 412944
Mob + 44 (0) 7785 280930
Fax + 44 (0) 1491 574361
Emial: maxineambrose@ambrosecomms.co.uk
www.ambrosecomms.co.uk

PO Box 4665 Henley on Thames, RG9 3WZ


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