Cycling made easy for small children Tuesday 17 July 2007 PDF Print New Early Rider ‘Evo Series’ launched: all-new ‘Lite’ model weighs only 3.25kg Early Rider has launched a new line of its Early Rider learner bikes in response to outstanding customer demand. The first model in the all-new Early Rider ‘Evo’ series is the Early Rider Evo Lite which features a host of product and pricing advances whilst remaining true to the Early Rider design and production philosophy. The all-new Evo series is designed to support a developing child as they grow in size and confidence. Combining lightweight frame, innovative design and Early Rider’s renowned functionality, the Early Rider Evo Lite is the lightest, most versatile bike on the market. Kids as young as 20 months can now develop crucial balance and motor skills with the all-new Early Rider ‘Evo Lite’. Weighing just 3.25kg, the Evo Lite is a great way for under-three’s to join in the fun, build confidence and gain their own sense of independence. The Evo Lite combines the original Early Rider style with all-new ergonomic frame profile more often seen on composite racing bikes. Early Rider’s uncompromising attention to detail also continues with a new, beautifully sculptured fork assembly and laminated handlebars, whilst maintaining low-cost manufacturing ensures a stunning bike that doesn’t cost the earth. Early Rider’s innovative adjustable steering ensures both novice and experienced riders can safely get the most out of the bike. Another industry first is a quick release front wheel, which can be replaced with a 14” version to ensure the bike grows with the child. Embroidered seat and flame detailing complete the Early Rider package. Pricing and Availability Available now at www.earlyrider.com at £75. About Early Rider Ltd Early Rider Ltd is a British company that ignited the learner bike industry in August of 2006 with its Early Rider Classic, now widely recognized as the ‘coolest’ bike in the market place. Today, Early Rider Ltd continues to lead the industry in innovation with their award-winning designs. Through its enhanced product offering Early Rider Ltd intends to spearhead the ‘first bike’ revolution as more parents discover the physical and mental developmental benefits of learner bikes. Press Contacts: Noella.firstname.lastname@example.org 07968 334 059 NOTE TO EDITORS: For additional information visit Early Rider’s website: www.earlyrider.com. Early Rider is a trademark owned by Early Rider Limited. This press release was distributed by ResponseSource Press Release Wire on behalf of Early Learning Centre (mothercare) in the following categories: Children & Teenagers, Leisure & Hobbies, Women's Interest & Beauty, for more information visit http://pressreleasewire.responsesource.com/about.