HOTPROPERTY LEADS ONLINE PROPERTY MARKET INTO WEB 2.0 ERA Tuesday 17 July 2007 PDF Print New www.hotproperty.co.uk site offers superior service for potential home-buyers and renters HotProperty, one of the UKs leading property portals, has today paved the way for the online property market with the re-launching of Web 2.0 enabled www.hotproperty.co.uk. The new-look www.hotproperty.co.uk offers users a much improved service, with interactive mapping, advanced search capabilities, and more informative listings. It has also undergone a re-design to make it more user-friendly and simpler to navigate. The move into Web 2.0 era is part of a wider re-brand of the HotProperty under Managing Director Shawn Luetchens’ direction, who was appointed in 2006, following a board position of five years. He comments “The property portals that have dominated the property media landscape for the last five years have been somewhat lacking, offering a two-dimensional no-frills service to users. But with the property market becoming increasingly dependent on online marketing there is pressure on property portals to step up to the mark and provide a superior service. HotProperty has taken the bull by the horns and is paving the way for property portals into the Web 2.0 era, offering advanced technology and Web 2.0 capabilities to ensure every user benefits from a hassle-free, productive visit.” The new site incorporates Web 2.0 characteristics such as user generated content and enhanced search functions as well as advanced mapping technology that enables users to search for properties visually via an interactive map. To keep users up-to-date with the daily market news the site now offers news and features covering all aspects of the property market. Informative features, listed as links while a user is browsing, change according to relevant an individual’s search - a fantastic benefit when negotiating the complex property market. Users are also now able to register for regular HotProperty news and property alerts specific to their preferences, as well as save favourite properties to revisit when they log back in next time. Other new features include: • More substantial listings information including tube map distances, and estimated mortgage repayments calculator • Ability to search Land Registry sold prices by postcode • Improved management of searches including personalised ‘recent views’ listings • Improved overseas property section with ‘hotspots’ for users • Press room with company information, recent releases and contact details The re-launch is timely as the company continues to grow and emerge as an industry leader - HotProperty was recently rated in the UK’s top twenty online property media (out of a total group of over 190) , and over the last year has increased its web listings by over 45 percent. The new www.hotproperty.co.uk site officially goes live today. For more information please contact Emily Beadon 020 8964 7463 or email firstname.lastname@example.org Notes to editors: • HotProperty was recently rated in the UK’s top twenty real estate online media (out of a total group of over 190) , and over the last year has increased its total web listings by over 45 percent , with web listings of properties for sale up by a massive 57 percent . • HotProperty is a comprehensive and easy to use on- and off-line source of all information relating to buying, selling and letting property in the UK and overseas. It is the leading independent port of call for consumers who are considering a home purchase, whether as a primary residence, an investment or a holiday home. • HotProperty.co.uk is one of the largest property websites in the country and HotProperty magazine is the highest circulation, paid-for property magazine in the UK, with a weekly circulation of up to 28,000. • In addition to listing tens of thousands of properties for sale in London, the South East and the Home Counties, HotProperty gives its readers and website users vital information on trends in the property market and new property developments. It also provides advice on the home buying process and practical information on related products such as mortgages, insurance, conveyancing and removals. This press release was distributed by ResponseSource Press Release Wire on behalf of HotProperty in the following categories: Construction & Property, for more information visit http://pressreleasewire.responsesource.com/about.