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LONDON, UK – APC announced that the company is a founding member of The Green Grid, a newly formed global consortium of information technology (IT) specialists dedicated to developing and promoting energy efficiency for data centres and information service delivery. APC’s participation in The Green Grid further reinforces the company’s commitment to the management of energy and power usage in the data centre. APC will provide significant technical expertise garnered from APC’s extensive history as a leader in critical data centre infrastructure.

According to a recent study by Lawrence Berkeley National Laboratory, the rapid increase in server usage in the U.S. and worldwide has led to a significant spike in data centre energy consumption. The study showed that in the U.S., the power consumption for servers and data centre-related equipment was equivalent to about five 1,000-megawatt power plants, while worldwide, the electricity consumption for the servers was equivalent to 14 power plants. The total electric bill to operate those servers and related infrastructure equipment was $2.7 billion in the United States and $7.2 billion worldwide.(*) In order to curb this ever-increasing consumption of energy, new strategies for software, infrastructure and education need to be formulated.

Thus, the companies forming The Green Grid are all collectively committed to driving new user-centric metrics, technology standards, and best practices for use by data centre managers worldwide.

“Advancements in the use of new technologies focused on delivering greater useful computing output to meet varied consumer and industry demands are placing more energy demands on the data centre than ever before,” said Neil Rasmussen, Senior Vice President and Chief Technical Officer, APC. “APC has been a longstanding proponent of a more energy efficient environment in the data centre, offering its InfraStruXure® architecture as one potential solution to address power and cooling issues. By lending our expertise and leadership to The Green Grid since the very beginning, we hope to continue to advance the discussion of achieving greater energy efficiency, while meeting the dramatic increases in computing demand in consideration of the rising power costs and energy consumption that are placing a major strain on organisations and the environment.”

APC joins several organisations within The Green Grid representing critical segments of the data centre eco-system. APC serves on The Green Grid board of directors, along with other companies including AMD, Dell, Hewlett-Packard, IBM, Intel, Microsoft, Rackable Systems, SprayCool, Sun Microsystems, and VMware.

The official charter of The Green Grid calls upon IT industry leaders to increase power efficiency in data centres across the globe. The group aims to develop meaningful, platform-neutral standards, measurement methods, processes and new technologies to improve energy efficient performance of global data centres and plans on working with leaders of the IT community to ensure these specifications and metrics fit their requirements.

(*) “Estimating Total Power Consumption by Servers in the U.S. and the World”
Jonathan G. Koomey, Ph.D.
Staff Scientist, Lawrence Berkeley National Laboratory and Consulting Professor,
Stanford University
February 15, 2007

About APC

APC and MGE UPS Systems recently combined to form a $3 billion (2.4€ billion) Critical Power & Cooling Services business unit of Schneider Electric. Together, APC and MGE offer the industry’s most comprehensive product and solution range for critical IT and process applications in industrial, enterprise, small and medium business and home environments. APC and MGE solutions include uninterruptible power supplies (UPS), precision cooling units, racks, and design and management software, including APC's InfraStruXure® architecture the industry’s only integrated power, cooling, and management solution. Backed by the industry’s broadest service organisation and an industry leading R&D investment, the combined company’s 12,000 employees help customers confront today’s unprecedented power, cooling and management challenges. Schneider Electric, with 112,000 employees and operations in 190 countries, had 2006 annual sales of $18 billion (€13.7 billion). For more information on APC and MGE, please visit www.apc-mge.com.

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About The Green Grid

The Green Grid is a global consortium of companies dedicated to advancing energy efficiency in data centres and computing ecosystems. The Green Grid does not endorse any vendor-specific products or solutions, and will seek to provide industry-wide recommendations on best practices, metrics and technologies that will improve overall data centre energy efficiencies. Membership is open to companies interested in data centre operational efficiency at the Contributing or General Member level. Additional information is available at www.thegreengrid.org.

For more information contact:

Anju Birdy
UK & Ireland Marketing Communications Manager,
APC -MGE
Tel: +44 (0) 118 903 7800
Email: Anju.Birdy@apcc.com
Web: www.apc.com/gb

Press enquiries:

Damien Wells
Director
SPA Communications
Tel: +44 (0)7900 302102
Email: dwells@spacomms.co.uk
Web: www.spacomms.co.uk

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