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Seven year old girls love their Nintendo DS more than any of their other possessions, according to a ‘favourite things’ survey* carried out by www.gogoblin.co.uk , the first and only free UK children’s wish list site, just in time for the bumper birthday month of August!

Having shown no interest in gaming devices at all through the ages of 4, 5 and 6 when boys are discovering gameboys and other hand held games consoles, for 7 year old girls the Nintendo DS suddenly bursts onto the scene as their favourite toy - preferred by a whopping 26%. Though it had better be pink! The age of seven seems to mark a major changing point in little girls’ preferences though: up to this age they, predictably, favour dolls, soft toys and dressing up. The real surprise is that from the age of seven, hand-held consoles take the top spot and go more or less unchallenged until they hit the teenage years.

But at the age of 13 girls turn into highly social animals, into their music and friends above everything, and their favourite things become ipods (22%), mobile phones (17%) and computers (13%). By age 15 it’s really good to talk (and text), with mobile phones the top possession and, although they remain the most popular possession with a third of girls when they get to sweet sixteen, an even bigger proportion, 38%, go for the music with the ipod taking the no.1. spot.

Boys’ fave things are less of a surprise: their loyalties at the age of seven are split between electronics, construction games and toys, and sports. But by the time they become teenagers, boys are into their games consoles in a major way, not the DS though (that’s for girls at this age!), 40% of boys love their PS2 Xbox or their Nintendo Wii best of all.

Jane Manson, CEO Gogoblin.co.uk, says “As we approach the month of August – the most expensive month for parents as it is the month with the highest number of birthdays in it in the UK**– this sort of information shows that maybe we as parents and friends don’t know as much as we might like to think we do about the preferences of the children in our lives at specific ages. And, as a result, we end up frequently getting it wrong! We can make expensive mistakes this way. Gogoblin lets children steer their parents in the right direction, so the girl of 7 will get a wanted console instead of an unwanted doll. Now that’s girl power! ”

Gogoblin is the only site of its kind, enabling children to create lists of the specific toys and games they want for any special occasion, giving parents and friends some much needed guidance. They can either buy a present from the list, quickly and simply online, or they can use the list as a pointer as to what that child is into. Gogoblin also provides some great online shopping for the under 16s, and is extremely easy to use – even for grown-ups!

The site is also designed to help organise people who have a lot of kids to buy for: parents, grandparents, family and friends can view and manage all the wish lists of children they are buying for - nieces, nephews, friends’ children - and the important dates, in one place – Gogoblin's ‘to-do list’. So the site hopes to take the stress out of gift-giving for everyone – both the wishers and the givers.

Gogoblin supports the WorldVision charity, which works alongside communities in almost 100 countries in their struggle against poverty, hunger and injustice, irrespective of their religious beliefs. Every time you buy something online through Gogoblin, some of the small commission earned is passed on to WorldVision.
www.gogoblin.co.uk

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Press contact details:
Jane Manson: Gogoblin CEO and press contact
Mobile number: 07743 955665
Website address: www.gogoblin.co.uk
Email address: jane@gogoblin.co.uk

Notes to Editors:
Gogoblin is the first and only free UK children’s wish list site. And, whether you are giving or wishing, you can enjoy some of the best online shopping for the under 16s.

*1,000 mums and children were surveyed by www.gogoblin.co.uk and www.mumandworking.co.uk in May and June 2007.

** http://www.statistics.gov.uk

What the Press say about www.gogoblin.co.uk:

The Times, July 2007
…”This site will save children’s loved ones from making the terrible mistake of giving them stuff they do not want.”

Travel and Leisure magazine, July 2007
“…It’s really quick, easy and good fun to make and keep a birthday list or any other useful gift lists here…the site looks great and is very user friendly..”

Webuser magazine, July 2007
Rating:
…”The free site aims to stop parents, grandparents and other gift-givers from wasting their money on unwanted presents…”

Main findings of survey results
For a summary of the results, contact jane@gogoblin.co.uk

Example wish list in www.gogoblin.co.uk

To view an example wish list, go to www.gogoblin.co.ukand see the examples on the homepage.
To view an example To Do list, go to ‘Sign in’ and put the name: Mary, and the password marymary. The ‘To Do’ list for this example grandparent with 3 grandchildren will appear.

You can also view a child’s wish list by logging on as one of Mary’s grandchildren;
Name: Sam Password: samsam
Name: James Password: jamesjames
Name: Kirsty Password: kirstykirsty

Biography of Jane Manson – CEO Gogoblin
Jane, 43, is married to David and has three children: Harriet 15, Hugo 13 and Dora 7.
Jane studied Classics at Oxford University and then lived and worked overseas for 16 years, in Dubai and Abu Dhabi , Hong Kong, Calcutta , Ho Chi Minh City , Hanoi , Sydney and Jordan . Her work has included teaching English, TV presenting, staging art exhibitions and running a very successful training consultancy in Hong Kong . She has also worked extensively fundraising for important charities around the world, including a charity for street children in Calcutta , a medical charity for the remotest parts of India , an orphanage in Hanoi , and World Vision, a relief and development organisation in Cambodia . World Vision is the charity supported by Gogoblin.

Jane launched Gogoblin in February 2007. It is the first and only free children’s wish list site in the UK .

This press release was distributed by ResponseSource Press Release Wire on behalf of Gogoblin Ltd in the following categories: Children & Teenagers, Women's Interest & Beauty, Retail & Fashion, for more information visit http://pressreleasewire.responsesource.com/about.