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London, 18th July 2008

A new venture helping men to improve their skills at picking up women today launched in Leicester Square. PUA Training (PUA = Pick Up Artist) is run by master of seduction Richard La Ruina, aka “Gambler”, and offers a range of courses, boot camps and 1-1 training sessions designed to improve the seduction and dating skills of London men.

The training programmes are focused on taking Londoners and teaching them extravert qualities, losing inhibitions, gaining social confidence, and being able to comfortably approach women anytime, anyplace. In addition to teaching its clients the various lessons, the team at PUA Training take them on LIVE trials to meet women in the street, coffee shops, bars and clubs to guide them in action.

Richard La Ruina says:

“Guys in London are living in a city with some of the most beautiful women in the world – but the classic London attitude of ‘don’t stop, don’t talk to strangers, keep your head down’ means that many guys never ever get to speak to that beautiful stranger at the bus stop or at the coffee shop, or on the street.

“You won’t ever have women in your life if you can’t make that first step, but the first step is often the hardest one. Our business has been set up to smoothly move London guys out of their comfort zone until approaching women in bars, clubs, and even the street is not a big deal. Once this is a reality, any time you see a beautiful girl, you will have what it takes to start an interaction, if you can do that, you are on your way to having choice with women”.


About provides everything a man needs to become successful with women, from free advice to live training events. It shows men exactly how to pick up women and then takes students out to coffee shops, the street, bars, and clubs and put it into action. PUA students get great results, with many guys going from never having any success from approaching women in bars to being able to get numbers, kisses, and more.

For more about the company, courses, and for free advice, visit:

Suzy Fish

Rostrum Communications

PR Consultant to

t: 0207 7497301

m: 07973 890852

This press release was distributed by ResponseSource Press Release Wire on behalf of Rostrum Communications in the following categories: Men's Interest, Women's Interest & Beauty, for more information visit