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Premier Farnell partners with Gomez to deliver successful web and e-commerce platform

July 19th, 2007 – Gomez (http://www.gomez.com), the leader in web application experience management, has been selected by Premier Farnell, the leading high service, global distributor of electronic components and industrial products to the design, maintenance and engineering sectors, as its partner of choice for web performance management.

Premier Farnell markets and distributes a range of over 400,000 products throughout Europe, North America and Asia Pacific through its Farnell, Newark and Premier Electronics brands. It has a multi-channel strategy including fully transactional websites, contact centres, field sales force, trade counters, branch network, catalogues and direct mail.

Following the appointment of Harriet Green as Chief Executive Officer in April 2006, Premier Farnell carried out a strategic review of its business. A key part of the company’s strategy was to enhance its already successful web and e-commerce platform.

Premier Farnell will be using the Gomez ExperienceFirst™ network to test, monitor, manage and optimise the performance of their web sites to deliver a superior web experience and to continue to satisfy their millions of customers worldwide.

Marco Ryan, Senior Vice President, Global E-commerce at Premier Farnell said: “The web is the preferred channel for many of our customers. Our new state of the art web platform, which we successfully rolled out globally in March, has already delivered our customers a faster, simpler web experience with a step change in search performance and functionality. Gomez is a key tool in our ability to ensure we continue to deliver that world class customer experience. Our ability to monitor the performance and availability of our websites and to benchmark them against other leading eCommerce sites is essential.

He added, “Gomez’s ExperienceFirst network provides us with a customer experience platform that will match our requirements as we continue to evolve our eCommerce capabilities. Already we can manage the web application experience from development through deployment and into production from a customer perspective - a key factor in our continued desire for innovation and improvement.“

David Flower, Vice President EMEA for Gomez said: “We are thrilled to be Premier Farnell’s partner of choice. We are looking forward to working with the company to ensure it continues to lead in the fast-paced environment of web sales.”

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About Gomez

Gomez is the leading provider of on-demand web application experience management solutions, helping the world's top businesses ensure quality web experiences for their customers. Gomez ExperienceFirstTM applications are used by more than 750 companies worldwide, including eight of the top 10 most visited sites, six of the top 10 retailers, nine of the top 10 financial services firms, five of the top 10 social networking companies, and four of the top 10 industrial companies. Founded in 1997, Gomez provides the industry’s only complete solution for managing web application experience from development through deployment and the entire application life cycle, featuring active monitoring, competitive benchmarking, and more than 14,000 data sources worldwide.

For more information, please visit www.gomez.com.

About Premier Farnell

Premier Farnell plc (LSE:pfl) is a leading high service, multi-channel distributor of electronic, maintenance, repair and operation products and specialist services throughout Europe, the Americas and Asia Pacific. It goes to market with a differentiated value proposition, world-class marketing, a stocked range of 400,000+ products, and access to 4,000,000 more items from 3,000 top manufacturers. The company has group sales of £823.1m and 4470 employees globally.

While global in scope, Premier Farnell recognizes the individual needs of each market and has continued to internationalize its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in the UK, Europe, Australia and New Zealand, Newark in the US, Canada and Mexico, and Premier Electronics in China. In Singapore, Malaysia, Hong Kong and Brazil the operation is known as Farnell Newark. For more information visit the website at www.premierfarnell.com

lesley.booth@sixdegreespr.com
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