Beautiful Pure launch their natural skin care e-commerce website with Moneyspyder. Thursday 19 July 2007 PDF Print Beautiful Pure – “the essence of a natural lifestyle” – has selected Moneyspyder to launch a fresh online approach to marketing luxury natural products. Beautiful Pure is a Channel Islands company that offers luxury natural and organic skincare, hair care and bathroom products from an impressive selection of emerging brands including Abahna, Balm Balm, Circaroma, John Masters ,Marius Fabre, Natural Magicand many others. The new website www.beautifulpure.com showcases the latest thinking in online brand, functionality and design, delivering a world class online customer experience. Specific site features include: sophisticated in-site search, use of one click colour light box technology for the zoom and product display, improved usability via on-screen tools highlighting the product purchase journey and a one page simplified check out process, removing purchase confusion and reducing check out abandonment. Marc Winn – Co-Founder of Beautiful Pure said: “We chose Moneyspyder as our integrated e-commerce business partner because of their commitment to continual month on month business improvement via data analytics, their speed of delivery of the project (8 weeks) and their use of agile development methodology, which resulted in clear demonstrable progress at each stage of the iterative project build. The end result exceeded my initial demands and expectations, with the first round of customer feedback having been excellent.” James Aston – Managing Director of Moneyspyder commented: “Winning the agreement to build this new lifestyle e-commerce site for Beautiful Pure is just the first phase in our growing partnership. By reviewing monthly web analytics data we will be able to adopt and change to customer trends and online market fashions via the flexibility of the Moneyspyder platform. I know this influenced Beautiful Pure greatly when looking for an e-commerce partner, as well as our passion for month on month business improvement, driven by customer usage data.” Notes to editors: About Beautiful Pure http://www.beautifulpure.com Established in 2007, Beautiful Pure has been launched with the aim of providing an increasingly sophisticated consumer with a carefully selected range of natural products backed up with an outstanding customer experience. Beautiful Pure’s philosophy from the outset was to market beautiful products with impeccable natural credentials. As a Channel Islands based company Beautiful Pureis inspired by its local environment and seeks to portray this in both the products it sells and the lifestyle it promotes For more information, please contact Marc Winn – Co-Founder Email: email@example.com Tel: 01481 266769 About Moneyspyder Ltd. http://www.moneyspyder.co.uk Moneyspyder develops and hosts state of the art e-commerce sites and continuously improves the customer experience using web analytics, online split testing and regular site enhancements. We think of our e-commerce delivery as a business partnership rather than simply a service. To find out more contact: James Aston – Managing Director Email: firstname.lastname@example.org Tel: 020 7843 9807 This press release was distributed by ResponseSource Press Release Wire on behalf of Beautiful Pure in the following categories: Retail & Fashion, Computing & Telecoms, for more information visit http://pressreleasewire.responsesource.com/about.