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LONDON, July 23, 2007 – SITA ( and CarTrawler™ ( today signed an agreement to integrate CarTrawler’s car rental distribution platform within the SITA Horizon portfolio of passenger management solutions used by over 100 airlines worldwide.

The CarTrawler platform enables its partners to supply car rental in 134 countries at over 12,000 car rental locations across the world. The deal allows SITA to offer the CarTrawler solution to its airline customers, enabling them to realise significant revenue growth through ancillary car rental sales.

SITA’s Horizon platform is used by over 100 airlines, flying over 110 million passengers annually, and is the world’s most popular neutral, multi-host passenger reservations and management information system.

The deal demonstrates that SITA can provide value to its airline customers, well beyond the traditional passenger management function, and reinforces SITA’s commitment to generating value and additional revenue for those customers. Typically over 4% of all airline passengers will rent a car if offered by the airline on the airline website.

Richard Stokes, SITA Senior Vice-President for Passenger and Travel Solutions, said, “This agreement complements SITA’s E-Commerce strategy, and echoes what our customers – and the market – have been telling us: that car rental is a hugely important source of ancillary revenue for airlines.

“CarTrawler is the first offering we have seen that matches our own standards of technology and delivery. Its platform and worldwide coverage ensures that our airline customers will reap the best possible rewards, and their passengers will get access to the best car rental rates available.”

CarTrawler’s Gillian Costello, Director of Operations, added, “We are very much looking forward to helping all of SITA’s customers realise a major portion of their ancillary sales growth through our car rental platform. We have seen a number of leading edge innovations from SITA in recent years and are proud to be involved in helping them remain a leader in the airline industry. ”

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Notes to Editors:

About SITA

SITA is the world's leading service provider of integrated IT business solutions and communication services for the air transport industry. SITA manages complex communication solutions for its air transport, government and GDS customers over the world's most extensive communication network, complemented by consultancy in the design, deployment and integration of communication services. Its broad range of airline and airport IT applications and services includes airport operations and integrated baggage services, common use and desktop services, flight operations and air-to-ground communications and end-to-end airline distribution and fares services.

SITA has two main subsidiaries: OnAir, which is leading the race to bring in-flight mobile telephony to the market, and CHAMP Cargosystems, the world's only IT company solely dedicated to air cargo. SITA also operates two joint ventures providing services to the air transport community: Aviareto for aircraft asset management and CertiPath for secure electronic identity management. In addition, SITA sponsors .aero, the Internet top level domain reserved exclusively for aviation.

SITA covers 220 countries and territories and the head office is in Geneva, Switzerland. SITA had consolidated revenues of US$1.481 billion (€ 1.194 billion) in 2006.

Further information can be found at

About CarTrawler™:

CarTrawler™ is a next generation global car rental distribution system, enabling partners to access pricing, availability and bookings from over 450 car rental suppliers globally in real-time, from within their existing sites. By integrating CarTrawler technology into booking engines it facilitates the dynamic cross-selling of car rental - a high yield, uncomplicated product.

Further information can be found at

For further information (not for publication) contact:

Joanna Masson / Lorna Thompson
SITA Press Office
Octopus Communications
Tel: +44 (0) 8453 700 655

This press release was distributed by ResponseSource Press Release Wire on behalf of Octopus Communications in the following categories: Business & Finance, Travel, Computing & Telecoms, Transport & Logistics, for more information visit