FIRST FARM-BRAND BOX SCHEME TO BE SOLD THROUGH A MAJOR SUPERMARKET Monday 23 July 2007 PDF Print Shropshire’s Organic Selection is the first farm-brand vegetable box scheme to be made available through a national retailer, enabling more people to buy fresh, organic produce throughout the year. The new organic box from Shropshire’s is a carefully chosen selection of quality, fresh organic vegetables, salads and fruit. The contents of the box are reviewed each week to bring you the very best of the season so that you can be sure your weekly Shropshire’s Organic Selection will contain fresh, wholesome and flavoursome produce, including all your basics, such as potatoes, onions and carrots, and the more unusual for you to try and be inspired by. And it’s all from Shropshire’s… As the renowned champions in British salads, Shropshire’s is a name you can trust. Based in the Fenlands (surrounding the Isle of Ely, in Cambridgeshire) they have a strong family-based farming heritage, with over 50 years’ experience, handed down from generation to generation, in growing, packing and marketing fresh salads and vegetables. The Fens offer the right combination of soil, sun and water for growing their core salad vegetables. Its rich dark black soil is packed with nutrients and goodness which all combine to make the products grown in it the best they can be with a great distinctive taste. PASSIONATE ABOUT ORGANICS... Shropshire’s passion is to produce the best possible quality products, honestly priced and, wherever possible, delivered efficiently straight from the field to ensure ultimate freshness. Everything produced for Shropshire’s Organic Selection boxes has been sown and grown by people with a passion for quality; fresh from the field, direct to your local Tesco Extra Store or your door. It’s also excellent value at just £10 for 10 premium quality organic salads and vegetables. Just visit a Tesco Extra store in your area or log on to www.tesco.com for a home delivery (provided you live within the Tesco Extra distribution area). Here’s a taste of what’s to come from Shropshire’s Organic Selection boxes this summer… …a range of lettuces, including Batavia, Little Gem, Cos and Baby Leaves, celery, beetroot, bell peppers, aubergines, courgettes, broad beans, runner beans, peas, new potatoes, cucumber spring onions and fennel. PASSIONATE ABOUT THE ENVIRONMENT... The Shropshire’s Organic Selection box scheme is licensed by the Soil Association, the UK's largest organic certification body and leading environmental charity promoting sustainable, organic farming and championing human health. Shropshire’s growers care about the environment, the countryside and its wildlife. Their trees, hedges and wide un-farmed field edges provide valuable habitats for all sorts of wildlife. They also turn to nature to help keep pests under control. For example, Shropshire’s organic farmers use beetle banks (2 to 4 metre wide ridges) to divide fields. These banks act as a haven for 'friendly' insects that prey on plant-sucking bugs that might otherwise destroy crops. The banks also provide ground nesting home for birds as well as hibernating and nesting habitat for small mammals, beetles and bumblebees, which all play their part in the ecosystem. One such friendly insect is the ladybird – as featured in the Shropshire’s Organic logo – the native species of which are under threat from predators such as the greenfly. A single two-spot ladybird larva is thought to consume 350-400 aphids throughout its larval development, which gives you some idea of just how useful ladybirds can be! CONTACT INFORMATION: Nicky Garvey Shropshire's Media Relations The Bottom Line Consultancy Ltd T 01992 579990 E firstname.lastname@example.org This press release was distributed by ResponseSource Press Release Wire on behalf of The Bottom Line Consultancy Ltd in the following categories: Health, Home & Garden, Women's Interest & Beauty, Food & Drink, for more information visit http://pressreleasewire.responsesource.com/about.