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Type superfruit into your internet search engine and over 60,000 results are returned. But how do you know what to believe? How convincing is the research?

For over 100 years, people knew cranberries had medicinal properties, but nobody understood how the berries worked, until the work of one scientific team isolated the naturally occurring active compound in cranberry.

Dr Amy Howell, who lead this pioneering research into how cranberry that helps protect your body from bad bacteria, is in London and available for interviews Tuesday 24th and Wednesday 25th July.

She can offer comment on:

• Why we need more thorough research on superfruits – we need to investigate further and build on what we know
• Explain the importance of understanding the mechanistic action of fruit in the body and how this helps shape future research
• Help understand the quality and benefit of clinical trials

Dr. Amy B. Howell is an associate research scientist at the Marucci Center for Blueberry and Cranberry Research at Rutgers University in New Jersey. Howell is currently receiving funding from The National Institute of Health to determine the bioactive urinary metabolites following cranberry ingestion and to serve as a co-investigator on three clinical trials involving the use of cranberry for prevention of urinary tract infections.

Contact Gerri McNally, FML Public Relations – 01273 834716/ 07774 758097 or Siobhan Meaker – 07788 625474
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