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…hybris & Neoworks provide Healthy Direct and its customers with an efficient e-commerce solution to address its multi-channel sales needs…..

London – 24 July 2007: hybris, www.hybris.com, a leading product information management (PIM) and e-commerce vendor, today announced that Healthy Direct, the fast-growing mail order supplier of vitamins and health supplements, is using the hybris Commerce Suite to support its e-commerce site, www.healthydirect.com. The solution, which will be built by hybris’ implementation partner Neoworks, www.neoworks.com, will provide Healthy Direct’s customers with a complete transactional and information site to provide a better on-line shopping experience. The basis of the e-commerce solution is the implementation of hybris’ product information management software, which will enable Healthy Direct to easily manage the detailed information associated with health products, which is essential to the consumer customer base.

Healthy Direct chose hybris because of its broad range of functionality, ease of use and adaptability to support complex processes. As a health business with complex regulatory requirements, their product information needs are extensive.

Healthy Direct has selected Neoworks because of the company’s knowledge of hybris’ products, flexibility and track record of successful delivery. The complex PIM requirements and multi-channel business processes, combined with a hard launch date for the new website, made the selection of a reliable implementation partner crucial.

Graham Winn, Managing Director of Healthy Direct said: “Our existing website had served us well but we recognised that we needed to update our system to satisfy our customers’ demands and expectations as well as realise our own growth plans. We established the need to have an integrated web solution that would enable us to maintain better product information and provide our customers with an improved shopping experience. That’s what the hybris platform has been able to offer us - a complete solution that is being expertly customised to our needs and implemented by hybris’ partner, Neoworks, with CIO Consult managing the project on our behalf.

“All of our e-commerce content, both web and catalogue, can now be easily managed from one platform so that customers can access information quickly and easily. We also have the assurance that our e-business platform can reliably handle whatever requirements we will have in the future.”

Andrew Piscina, UK Country Manager for hybris, added: “Healthy Direct needs to provide its customers with a fully functioning and efficient online shopping experience if it is to maximise its ambitious business plans. Its business can only thrive and grow if the solutions in place work effectively and efficiently. As an internet business, Healthy Direct has to offer its customers the most up-to-date and functional online buying experience; using hybris will ensure that it can meet these critical objectives.”

Nigel Atkinson, Business Development Director for Neoworks, said: “The Healthy Direct website is an exciting project for us, because Healthy Direct is looking to make use of technology and best practice in every way possible to improve its online business. Campaign management has been one area in particular where the new site provides excellent support for the existing multi-channel business as well as leveraging the online environment.”

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About hybris:
hybris supplies standard software solutions for the media-independent management of product information and its distribution over both online and print channels.

Manufacturers, vendors, marketplace operators and purchasing companies consolidate and manage their entire product information in every language on one platform, in the process creating a “single source of truth”. Enterprises are able to supply online and print channels with information from this central hub. Integrated solutions for catalogue management, e-commerce, e-procurement and database publishing provide you with personalised and channel-specific data recycling throughout all electronic procurement and sales channels. This also means that print catalogues can be published without media fragmentation.

The hybris solution’s integrative approach to managing and recycling product information leads to a reduction in process costs, clearing the path for companies to add new sales and procurement markets at low cost. The return on investment with hybris is very fast. As hybris has selected to use standards-based and future-proof basic technologies in its solutions, investments are secure over the long term.

Established in 1997, the company is based in Munich and it has offices in the UK and Switzerland. hybris has over 1,000 customers and was recently awarded the European Retail Solutions Award for Best Use of e-Commerce in a Retail Environment and European Retail Technology Solution of the Year 2006.

About Neoworks:
Neoworks, www.neoworks.com, specialises in the delivery and support of high quality software solutions and services for businesses, often in collaboration with creative agencies and business consultancies. Neoworks select and work with the most appropriate technologies available to deliver innovative, reliable and cost effective solutions.

Neoworks develop and support a wide range of solutions including enterprise information management systems, business process automation solutions and high profile Internet presences. Clients include: Levi’s® Europe, Five, Universal Group Direct, Royal Doulton.

About Healthy Direct:
Healthy Direct is a Guernsey based vitamin and mineral supplement provider and is the second largest of its kind in the UK. Starting as a catalogue based company in 2000, its website www.healthydirect.co.uk was launched in 2004. Healthy Direct currently provides one of the widest and most innovative product ranges in the UK with over 130 product lines.

About CIO Consult:
CIO Consult’s expertise is in helping companies understand & define their business requirements, analyse the business case for new investment, manage a tender and selection process, and support the business through implementation. This experience comes from over 18 years of running such projects for companies like River Island, Oasis Stores, Hewlett-Packard, Ritz-Carlton, amongst others. The approach is one of driving business value through pragmatic deployment of best practice across several disciplines.

For further information:
hybris
Michele Bayliss
Ascendant Communications
Tel: 01273 475672
E: mbayliss@ascendcomms.net

Neoworks
Karen Durham-Diggins
KDD PR
Tel : 020 8989 2541
E: kdd@easynet.co.uk


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