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Tealeaf, the leader in Customer Experience Management (CEM), today announced that Holidaybreak Plc, the European specialist holiday group, has selected the Tealeaf CX suite to help enhance the online experience of visitors to its most prominent UK camping websites: and The insights that Tealeaf provides will help Holidaybreak to proactively seek out and solve any obstacles that may impede the online customer experience, and convert more lookers into bookers as a result.
Both Keycamp UK and Eurocamp UK account for up to 40 per cent of online bookings across the Holidaybreak Camping Division and jointly receive 50,000 unique users a day during peak months. With Tealeaf, Holidaybreak will have real time visibility into everything happening on its Keycamp and Eurocamp websites, enabling it to immediately solve any issues that are preventing customers from completing bookings.
“Tealeaf will provide us with a unique view into our online customer experience by delivering insight into each and every customer journey. It gives us the understanding to make significant improvements to our customer experience, which will have a positive impact on online bookings. Furthermore, the Tealeaf solution facilitates the identification and speedy resolution of issues on our web sites,” explained Graham Sadler, IT Director for Holidaybreak Plc – Camping Division. “Tealeaf is incredibly easy to deploy and use, requiring no extra coding on our website and importantly, no negative impact on website response times.”
“Travel companies are becoming increasingly dependent on their online channels to drive more sales, enhance customer service, and reduce costs. Yet as more people adopt the Web as their preferred mechanism for booking travel, it is more difficult to convert and retain customers,” commented John Lillie, UK Country Manager for Tealeaf. “Tealeaf gives companies doing business online, such as Holidaybreak, an unprecedented 360-degree view of their online customers, to help them provide the ultimate online experience and therefore maximise sales and customer loyalty.”
Tealeaf will go live on the Keycamp and Eurocamp websites at the end of July.

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About Tealeaf
Tealeaf is the leading provider of online customer experience management solutions. Tealeaf's CX family of solutions provides unprecedented enterprise-wide visibility into every user's unique online interactions. This "360-degree view" of the online customer experience enables a clear and consistent understanding of the customer for Ebusiness, IT, customer service and legal and compliance executives and their organizations across a wide range of vertical industries including retail, banking, travel, insurance, telecommunications, pharmaceutical and transportation. Founded in 1999, Tealeaf is headquartered in San Francisco, California, and is privately-held. For more information, visit
© Copyright 2007 Tealeaf Technology, Inc. All rights reserved. Tealeaf products and services mentioned herein are the registered or unregistered trademarks and service marks of Tealeaf Technology, Inc. All other trademarks or service marks are the property of their respective holders and are hereby acknowledged.
About Holidaybreak
Holidaybreak (HBR.L) is listed on the London Stock Exchange. The European specialist holiday group sold 3.1m holidays in the year ended 30 September 2006 (2005: 3m). Holidaybreak has three operating divisions: Hotel Breaks, Adventure Travel and Camping. Each is a market leader in its respective specialist sector of the European holiday industry, has multi-channel distribution and is recognised for providing high standards of product and service quality. For more information, visit

Wildfire PR: Debby Penton
+44 (0) 20 8339 4420

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