Operators must attack mobile enterprise market with new technologies, says Analysys Wednesday 25 July 2007 PDF Print LONDON, UK, 25 July 2007 Indoor base stations, cellular radio enhancements and IP Multimedia Subsystem (IMS) will give mobile operators crucial new capabilities as they battle with WLAN vendors to exploit the enterprise mobility market, according to a new report, Seizing the Opportunities from Enterprise Mobility, published by Analysys, the global advisers on telecoms, IT and media (http://research.analysys.com). “The limited coverage and throughput and the relatively high prices of indoor cellular services make it difficult for mobile operators to satisfy enterprises’ requirements for mobility”, according to report co-author, Dr Mark Heath. “However, the combination of three major technological developments could radically enhance the capabilities available to mobile operators, enabling them to make substantial improvements to their enterprise mobility solutions, and to fend off competing solutions from the WLAN community.” Key findings from the new report include: - Indoor base stations will significantly improve the coverage and performance of indoor cellular service, allowing mobile operators to devise different charging strategies for indoor services, including low-cost or free internal calls - Cellular radio enhancements, such as HSPA+ and CDMA2000 1× Revision B, will increase the throughput and capacity of cellular systems to match those of WLANs, particularly with indoor base stations - IMS will give mobile operators the functionality they need to integrate and control their indoor base stations and to deliver the flexibility, sophistication and interworking between services that enterprises will expect. “Armed with these new technologies, mobile operators are well placed to attack the mobile enterprise market”, according to co-author Dr Alastair Brydon. "One approach would be to use the technologies to integrate enterprises’ existing systems and applications with their cellular networks, although this would need substantial support from systems integrators. An alternative, albeit more radical, tactic would be to aim for pervasive cellular mobility, whereby the same cellular network solution is used to deliver all of an enterprise’s services and applications in every environment. "For some enterprises, the simplicity and uniformity of a common cellular service in all environments will have major benefits”, says Brydon. This new report assesses the current state of enterprise mobility, showing how today’s solutions fall short of meeting needs, and considers the risk that mobile operators will be marginalised by new competitors. It provides a thorough review of enterprises’ challenging requirements and identifies the issues that mobile operators need to address, including technological developments. The report is available to purchase online at http://research.analysys.com/store, priced at GBP2250 (EUR3320) plus VAT. For more information, telephone Analysys on +44 (0)1223 460600 or email firstname.lastname@example.org. About Analysys (www.analysys.com) Analysys provides strategy and management consultancy, information services and start-up support throughout the telecommunications, IT and media sector. Its grasp of market dynamics, coupled with creativity, rigour and renowned objectivity, enables Analysys to consistently exceed the high levels of quality and innovation that its clients expect. The company has over 160 staff worldwide, and, as part of the Analysys Mason Group, has offices in Cambridge, Dublin, Edinburgh, London, Madrid, Manchester, Milan, Paris, Singapore and Washington DC. Media contact: Gina Ghensi Analysys Tel: +44 (0)1223 460600 Email: email@example.com Web: http://www.analysys.com/media RSS feed: http://www.analysys.com/rss/analysys-rss.xml This press release was distributed by ResponseSource Press Release Wire on behalf of Analysys in the following categories: Business & Finance, Computing & Telecoms, for more information visit http://pressreleasewire.responsesource.com/about.