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Global Network Solutions Europe Ltd (GNS Europe), the European business base for Japanese Sogo Shosha ITOCHU Corporation, in conjunction with Excite Japan Co Ltd., one of the largest portals in Japan, today announced the UK release of “mobikade” – a highly successful ad-funded mobile social networking service from Japan.

mobikade provides personal mobile space to keep track of what’s new in your life, by posting updates on “What’s up now?”. By typing in a few words you and your friends can keep track of where you are and what you are doing.
Users can also download a wide variety of cool games, mainly puzzle games such as Sudoku and enjoy them – all for free (except data charges to the mobile carrier). Currently, mobikade provides 20 games and plans to add 3 to 5 games monthly.

In addition to the above mentioned features, for every action on mobikade, users are rewarded with points. These points can be used to send FREE SMS messages to friends, or redeemed for a chance to win fantastic prizes every month. mobikade aims at acquiring around 200,000 users by March 2008.

The Japanese Mobile ad funded market in FY2006 amounted to £156 million - a 35% increase compared to FY2005. In this market, ad-funded mobile social networking services have been hugely successful. One of the sites has achieved, in 12 months: over 5 million users, 10 billion monthly page views and £12 million revenue, mainly by advertisements. mobikade is consistent with this service
model, deployed with a UK flavour.

To deliver the mobikade services, GNS co-operated closely with Intohand Ltd, a provider of mobile services consultancy as well as Java game creation and deployment tools. Intohand successfully adapted their porting system “ICAPS” in order to allow rapid Java game builds, including porting, facilitating the re-coding of games to suit the handsets in the UK.

Atul Sasane, Head of new business at GNS Europe, says “My aim is to successfully introduce Japanese mobile strategies to the UK and Europe. mobikade is so cool it will change the lives of mobile users in the UK. GNS Europe pleased to have been associated with sourcing the technology and capability to deliver the mobikade launch as a successful project – on time and within budget. We will use this experience to bring in more innovative businesses from Japan to Europe.”

Yuki Wada, VP, international business at Excite Japan says “mobikade has changed my life to the point where I’m actually going to live in London. This project is important for Excite Japan to build inroads into the European mobile market. We are also planning to release this service in Italy and Germany”.

Notes about Excite Japan:

Excite Japan is an internet information company running the internet and mobile portal site Excite in Japan. Ever since its opening in December 1997, Excite Japan thrives to provide original, high quality contents to its users. Excite Japan is now known to its users as an internet and mobile media that stimulates the intellectual curiosity to those who love urban life style. Other than internet and mobile portal site, Excite Japan also provides broadband and internet cafés.

Notes to Editors:

To access mobikade, either text mkade to 60017 to receive a link, or type mkade.com into your UK mobile phone's browser and navigate directly to the site.

About Intohand Ltd

Intohand is an independent UK software house, dedicated to the production of tools that make life easy when it comes to making mobile information sites. Intohand specialises in publishing content to mobile devices, Java application coding and mobile client-server content handling applications.

Intohand|www.intohand.com|+44 7901855 044|press07@intohand.com

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