Datanomic Signs Reseller Agreement with OpenCloud Monday 30 July 2007 PDF Print Partnership to Provide Data Migration Assurance and De-risk Major Migration and Integration Projects for OpenCloud Customers Using Datanomic’s dn:Director Data integrity specialists, Datanomic Ltd, today announced that it has signed a Reseller Agreement with OpenCloud Ltd, a leading supplier of open standards-based application servers for the deployment of next-generation convergent telecommunications services. The partnership enables OpenCloud to provide data migration assurance to customers moving to its carrier grade platform, and de-risk major migration and integration projects using Datanomic’s dn:Director enterprise data quality software. Research findings from Datanomic’s review of more than 300 million customer records reveal that up to forty percent of customer records are not fit for use as a result of inaccurate, out of date, erroneous, alias or duplicate information. According to the Data Warehouse Institute, poor data quality costs businesses as much as 25% of their total revenues. Compromised data exposes organisations to operational, financial and reputational risk, yet is typically used as the foundation on which many business decisions are made. For many organisations, including those in the telecommunications sector with high customer attrition and increasing competitive pressures, customer data is their most valuable non-monetary asset. “Migrating customer data onto a new platform requires a new set of criteria,” said Dr Jonathan Pell, CEO of Datanomic Ltd. “Data must not simply 'fit' in a technical sense, but must also be fit for all its new and existing purposes. Datanomic’s software augments missing data, corrects and cleans existing data and ensures data is put into the right place within a new CRM system. By reselling Datanomic’s dn:Director, OpenCloud is able to de-risk major migration and integration projects on behalf of its clients. Our partnership with OpenCloud will extend our geographical reach as well as our market penetration of the telecommunications sector. Datanomic’s software is the data quality platform of choice for many major blue chip companies and we look forward to delivering successful implementations with OpenCloud.” “Market forces, such as multi-media services and super-saturation of established mobile markets are driving migration onto new convergent, next generation platforms to protect and maintain market share, and broaden product portfolio offerings,” said Steve Newton, CEO of OpenCloud. “Migration to new platforms requires both experience and insight, which is built into Datanomic’s software. By ensuring the integrity of existing data and addressing customer data quality issues at the outset of a project, we are able to provide our customers with both successful migration, as well as data that is fit for purpose. Datanomic’s dn:Director is our enterprise data quality software platform of choice and we look forward to introducing the dn:Director platform to our customers.” About OpenCloud OpenCloud was formed in New Zealand in 2000 to create open standard software technology that would revolutionise the portability and interoperability of services in telecommunications specifically in the evolution to IP and 3G IMS. The company was founded on the vision that the use of Java in telecommunications would stimulate innovation, interoperability and simplicity in telecommunication systems. OpenCloud works with partners to deliver, integrate and support end-to-end solutions incorporating OpenCloud products to global network operators and service providers. OpenCloud has representatives in: Cambridge, UK; Wellington, New Zealand; Madrid; Tokyo; and San Francisco. More information is available at www.opencloud.com. About Datanomic Datanomic’s holistic approach to data quality and data management enables its growing list of European and North American blue chip clients to rapidly achieve a Return on Investment by profiling and transforming data and information that the business relies upon. Our clients come from a wide spectrum of industries including financial services, telecommunications, government, professional services and engineering. We are proud to count Barclaycard, Alliance & Leicester, Deutsche Bank, GAM, Davy, PricewaterhouseCoopers, KPMG, BellSouth, AMEC Oil & Gas and a number of NHS Trusts among our customers. For further information, please contact: Kim Squire Devonshire Marketing Tel: 0870 7000 166 This press release was distributed by ResponseSource Press Release Wire on behalf of Devonshire Marketing in the following categories: Computing & Telecoms, for more information visit http://pressreleasewire.responsesource.com/about.